Vice President - Head of Talent Marketing

With a startup spirit and 100,000+ curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it. Now, we’re calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.

Are you the one we are looking for?

Inviting applications for the role of Vice President, Head of Talent Marketing!

Reporting directly to the Chief Marketing Officer, the Global Head of Talent Marketing oversees all aspects of talent marketing for Genpact globally, establishing and maintaining Genpact as a culture of choice for leading digital, technology and operations talent from around the world. This individual will lead a global, cross-functional team and be responsible for setting the strategic direction of the function, building critical skill sets and driving high impact, measurable outcomes. This individual will also be responsible for building and maintaining strong external vendor relationships on behalf of Genpact. Finally, this individual will work cross functionally, working as a strategist and trusted advisor to key stakeholders that include Marketing, Operations, HR, and Business Line leaders.

Responsibilities

The job requires the Head of Talent Marketing to be a highly skilled strategic leader and storyteller with demonstrated expertise in building and nurturing a robust, end-to-end demand funnel of highly qualified talent across a number of critical role segments and geographies, and the ability to create a competitive talent engagement model that successfully converts qualified candidates into successful employees.

Equal parts strategic thinker, visionary leader, and agile doer, this leader will be responsible for developing and driving the execution of strong talent strategies, creating and leveraging compelling content, and building high-impact vendor relationships to elevate Genpact’s talent marketing, creating innovative, world-class programs that let the best of our culture, diversity, ambition and personality shine through, driving awareness for Genpact as an employer and culture of choice for the talent of choice in our areas of expertise. .

In service to attracting leading talent to a professional services firm that drives digital transformation across multiple industries, this leader will be adept at conceiving, building and executing strategies that take complex solutions and turn them into compelling, consumable stories that drive talent engagement, excitement and credibility.

Responsibilities and desired expertise include:

• Design and deliver an effective recruitment marketing strategy across all employer brand-building and recruitment channels to attract, engage, nurture, and convert a strong talent pipeline.
• Amplifying Genpact employer brand and reputation across all candidate-facing channels in design and message (including internal and external channels)
• Build and manage a world-class talent demand generation and engagement engine, inclusive of an industry-leading Careers site and other talent marketing platforms and vendor relationships (LinkedIn, Glassdoor, Job boards, Facebook, Twitter, Instagram etc.)
• Lead the vision to ensure Genpact candidate experience is one of a kind
• Oversee the recruitment marketing funnel metrics across all channels and measure, analyze and evaluate the sources and tactics that produce the best hires for the organization in the most efficient manner
• Discover current trends and understand emerging marketing strategies to keep us one step ahead
• Engage with HR and business leaders to understand current business trends that could affect changes in talent strategy
• Collaborate across Talent Acquisition, Marketing, Operations, and vendors in support of business leaders to drive success in line with business and hiring objectives
• Inspire employees to create and share their stories and employer reviews, amplifying Genpact’s employer brand reach and influence throughout the candidate journey

Qualifications we seek in you!

• Bachelors' Degree preferably in English, HR, advertising, communications or related field

• Leadership experience in marketing and strategic communications at an agency, in-house, or both

• Prior experience leading a talent and recruitment marketing effort in a talent-intensive environment

• Demonstrated experience and leadership in managing comprehensive strategic talent relations to advance an organization's mission and goals

• Excellent oral and written communication skills

• Demonstrated ability to write, edit and produce effective communications content, with ability to write in line with different brand voices and styles

• Experience in building, mentoring, and coaching a global team

• Meticulous attention to detail and organizational abilities

• Excellent project management skills, with the ability to prioritize, lead and manage multiple time sensitive projects under tight deadlines

• Superior management skills; ability to influence and engage direct and indirect reports and peers

• Energetic, flexible, collaborative, and proactive

• Able to motivate and collaborate across functions and divisions

Job: Vice President

Job ID: COR023049

Education Level: Bachelor's / Graduation / Equivalent

Master Skills List: Sales and Marketing

Job Category: Full Time

In Genpact We are extensively working on driving transformation via digitization. We are looking at all opportunities across the employee life cycle from Prospect to Alumni where every touchpoint for the employee is Digital enabled outstanding experience. We wish to be results-oriented, creative and totally disruptive to change all traditional models of employee services.