Specialist – Cluster Marketing Activation

Role title: Specialist – Cluster Marketing Activation

Type: Individual Contributor (Indigo role band)

Reporting to: Head – Marketing Activation, Marketing Excellence

Location: Hyderabad

Purpose: Lead cluster brand promotional material planning and sourcing management, support on time delivery of the promotional inputs thereby increasing standards of execution and attaining effective economies of scale fulfilling the organizational intent of on time in full delivery of inputs to field force and good satisfaction scores.

Objective: Achieve economies of scale/ planning with ideal lead time to SCM / adherence to Marketing Code and compliance norms / provide novel and innovative reminders at optimised cost to enable marketing promotion of GG India brands

Responsibilities:

• Marketing Input Demand Consolidation: Drive promo brand planning for the cluster and finalise input distribution plan for doctors at least 60 days ahead of execution through proper planning and influencing all the stakeholders.
• Commonality analysis: Lead commonality analysis across cluster to arrive at categories of common/very similar requirements leading to cost optimisation through influencing Heads of Marketing
• Finding Innovative brand reminders: Continuous scouting for new source/ vendors - cultivate and manage relationships to bring in novel, better quality and meaningful inputs
• Creation of standardized catalogue: Identify common brand reminder inputs (in line with marketing code of conduct), create standardisation and catalogues. Identify promising vendors and negotiate to optimise costs along with SCM
• Marketing Inputs S&OP and Deviation Management: Steer monthly Marketing Promotogram S&OP to ensure compliance to brand plan/ input calendar
• Collaboration with SCM Team: Providing appropriate lead time and guidance in terms of user specs to SCM team for procuring non common brand inputs to ensure timely deliveries; deliver continuous quality and cost improvement as well as develop supplier enabled innovations
• Financial Impact Analysis: Continuous analysis of financial impact, savings by leveraging economies of scale and significant drop of unit cost per inputs through multiple measures;
• Stakeholders Feedback & Continuous Improvement Measures: Run regular stakeholder feedback analysis to understand the perspective of marketing and sales team on the quality, novelty, impact, timeliness of inputs receipt and implement continuous improvement measures based on the same

Education & Experience: 6-8 years of experience in marketing/project management roles in pharma industry; Management degree is preferred

Operating network:

Internal: Peer Cluster Marketing Activation Leads, Marketing team, Business leadership, SCM, Finance, Compliance, Legal, Medical Affairs

External: Vendors and Suppliers

Business Understanding: In-depth understanding of the pharma business, sales and marketing and supply chain processes; Clear understanding of marketing promo inputs and requirements with extensive experience in pharma industry

Technical skills: Project Management Skills, Demand Planning and Fulfilment, Supplier Relationship Management, Negotiation Skills, Multi-tasking and managing multiple stakeholders, Six Sigma Green/ Black Belt would be an advantage, Good analytical skills and expertise in excel

Behavioural skills: Collaboration, Performance orientation, Influencing skills, Service mind-set, Stakeholder management, Open-minded and inclusive, Data based decision making,

Department:

GG India HO

Open Positions:

5

Skills Required:

Project Management , Negotiation Skills, Demand Planning

Location:

Hyderabad, Telangana, India

Education/Qualification:

Management Graduate

Desirable Skills:

Vendor management, Collaboration

Designation:

Specialist – Cluster Marketing Activation

Interested candidates Click on below link Apply Online and you will be redirected to Career Page of Company or Career url.

Over the years, the company has significantly grown its portfolio of products across mass and specialty therapies. Today, our portfolio has over 200 products covering the whole spectrum of disease areas spanning gastroenterology, oncology, pain management, cardiovascular, dermatology, urology, nephrology, rheumatology and diabetes. Seven of our brands are listed in “Top-300 of the Indian Pharma Market” and many others hold leadership positions in their respective categories.