Social Media Manager, Amazon Fashion and Beauty

Job ID: 2090007

The Amazon Fashion team is seeking a creative, analytical, and highly motivated Social Media Marketing Manager to develop, lead and execute world-class social media and influencer marketing programs, delivering best-in-class customer experience and engagement. We are looking for someone with a proven track record of delivering social media marketing results, with the ability to develop strategy from scratch and drive big ideas from conception to execution. If you live and breathe with your finger on the pulse of what’s trending online, with a specific focus on Instagram, Facebook, Twitter and YouTube trends, we want to speak to you. As a leader, you will formulate and implement best-practices, mechanisms, and measurement tools that provide exciting opportunities to engage audiences and leverage social media, content platforms and influencers.
The key responsibilities include:
-Ownership of key Amazon Fashion social media channels including execution of activations from concept to post-implementation analysis

• Own the development of the strategic social media marketing plan and its associated budget across campaigns and channels.
• Work with in-house central marketing team, external agencies, content syndication team, publishers, platforms, and other partners to identify and activate creative and efficient ways to plan, execute, and measure social media marketing that connects with customers and enhance engagement.
• Lead the development and implementation of a wide range of content types: video, animation, still imagery, audio, blog/editorial, and other content that best utilizes relevant social media and digital platforms.
• Measure and analyze performance and make both real-time and long-term recommendations for optimizations; create a framework for KPIs, goals, and attribution for success for the fashion influencer program
• Find new and exciting ways to engage customers via social media channels to drive awareness, conversation and affinity for the Amazon Fashion brand and its content
• Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings
• Become an expert in Community, Cultural, Technological, and Market trends, provide inspiration and thought leadership on ways to reach and engage customers.

BASIC QUALIFICATIONS

• Experience using Microsoft Excel to manipulate and analyze data
• 2+ years of marketing experience

• Bachelor's degree or equivalent
• 3+ years of work experience in Consumer Marketing/Social Media Marketing, including strategy and planning
• Exceptional persuasive written, verbal, and presentation communication skills
• Very high degree of fluency in English
• Experience generating and executing large-scale social media campaigns across platforms with a track record of growing audiences and delivering on engagement metrics
• Experience collaborating with internal stakeholders and external agencies/partners/talent

PREFERRED QUALIFICATIONS

• Master’s Degree in Marketing, Communications, Business or a related field.
• 8+ years of experience managing and executing large-scale paid social and digital media channel programs for a consumer brand
• Keen interest in fashion and being updated on latest trends and who's who in the fashion world
• 5+ years of managerial experience, including hiring, developing, and motivating a social media and content team to perform at the highest level.
• Track record of executing social media strategies that connected with audiences, grew communities, and delivered on KPIs.
• Advanced decision-making skills with proven ability to drive direction and alignment with large cross-functional teams.
• Experience of engaging with influencers/bloggers and driving meaningful, large-scale campaigns with them.

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Amazon.com, Inc., is an American multinational technology company based in Seattle, with 750,000 employees. It focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of the Big Four tech companies, along with Google, Apple, and Microsoft.