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Senior Marketing Manager, Amazon Food

2 years ago   Marketing & Communication   Bengaluru   243 views Reference: 21041
Job Details

Job ID: 2131351

Amazon Food is seeking an analytical, consumer obsessed and insightful Marketing Professional to take Amazon Food, Amazon’s Food delivery business, to the next level of growth. This candidate will get a unique opportunity to drive and shape the foundations of a high frequency business in a high growth category. This role requires the candidate to drive the overall traffic strategy - creating awareness, building consideration and driving trials for food delivery consumers through paid and organic brand and performance marketing channels. This candidate will also work with central teams to drive visibility and SOV for Amazon ZFood on A.in
Successful candidate for this high impact role should be a self-starter with a passion for independent thinking, creative problem-solving and strong influencing skills to lead category initiatives with internal and external stakeholders. He/she should should obsess over consumers and draw actionable insights through diving deep and present the metrics in an effective way to all stakeholders. They’ll obsess over details, display structured thought process in fast-moving situations, embrace ambiguity, and deliver results.


Key job responsibilities

  • Drive traffic through on and off-amazon awareness and performance marketing
  • Design and execute HVE campaigns 4-5 times annually
  • Design the strategy for content and social media to drive organic following and engagement
  • Measure and analyse metrics at daily/weekly/monthly granularity to draw actionable insights and adapt strategy with changing trends
  • Work with central marketing teams to optimize Amazon Food visibility on A.in by highlighting the right data points
  • Work on demand forecasting at a weekly and monthly level and close the same with the Operation planning team
  • Manage relationships with external agencies (creative, media, performance, research, events, etc.)
  • Work with other cross-functional teams to leverage relationships, establish best practices and collaborate on the unified vision of making Amazon Food the most prefereed service for Prime members

A day in the life

Amazon Food is a new initiative where we are building a food delivery business.

BASIC QUALIFICATIONS

  • MBA from Tier 1 B-school with 5-7 years of experience in marketing in Amazon/e-comm / FMCG Brand Marketing/ Food tech/ other tech led consumer businesses
  • Experience presenting metrics and progress to goal with stakeholders
  • Experience using data and metrics to measure impact and determine improvements
  • Experience guiding creative input, development and execution from concept to completion
  • Experience driving direction and alignment with cross-functional teams

PREFERRED QUALIFICATIONS

  • Past experience of scaling a service/product in the e-commerce space
  • Past experience in digital and app marketing including paid search, paid display, SEO, content, paid social and onsite/on app
  • Good understanding of Tech Product and Consumer experience

Interested candidates Click on below link Apply Online and you will be redirected to Career Page of Company or Career url.

Company Description
Amazon.com, Inc., is an American multinational technology company based in Seattle, with 750,000 employees. It focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of the Big Four tech companies, along with Google, Apple, and Microsoft.