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Senior Marketing Manager

1 year ago   Marketing & Communication   Faridabad   180 views Reference: 26833
Job Details

Senior Marketing Manager

Uconcepts Solutions Llp

Location: 114-115,1st floor, Charmwood plaza, Surajkund, Sec-39, Faridabad, Haryana, 121009.
About the Role:
We are seeking a highly motivated and experienced Senior Marketing & Brand Manager to join our
dynamic team. In this role, you will be responsible for developing, executing, and managing marketing
strategies and initiatives to drive brand awareness and growth.
Key Responsibilities:
• Develop and implement a comprehensive marketing and branding strategy to achieve business
objectives
• Build hyperlocal marketing strategies and work on their execution at a neighbourhood level
(franchise level)
• Strong understanding of designing marketing campaigns at both micro (neighbourhood) and macro
(city/state/country) level
• Work in a target based manner on national level partnerships for laundry services with brands where
laundry is a daily need. E.g. Salons, Spas, Restaurants, Schools etc.
• Organize regular training programs (virtual as well as physical) for the franchise partners to help
them plan and execute marketing activities specifically to their UClean store
• Execute in a target based manner city, state and national level collaboration with companies that can
drive higher revenues at the franchise (store) level
• Innovate and execute new ideas to drive customer footfall and retention
• Plan and execute marketing activities to drive online footfall for UClean website and UClean apps
• Lead and manage relationships with franchise partners across the country on the marketing front
and ensure consistently high franchise delight
• Coordinate with digital and social media team to ensure UClean is excelling on all social and digital
marketing metrics
• Manage the day-to-day marketing activities, including planning, execution, and analysis of
campaigns across multiple channels (e.g. digital, events, PR, etc.)
• Conduct market research and analysis to understand customer needs, behaviours, and trends, and
use insights to inform marketing strategies and tactics
• Collaborate with internal teams and external partners to develop and execute effective marketing
programs
• Oversee the development and management of the brand identity and ensure consistent brand
messaging across all touchpoints
• Develop and manage budgets for marketing activities and ensure that resources are utilized
effectively




• Analyse and measure the effectiveness of marketing campaigns and initiatives, and use data to
continuously improve strategies and tactics
• Stay up-to-date with industry trends and best practices, and continually look for new and innovative
ways to reach and engage target audiences
Requirements:
• Bachelor's degree in Marketing, Business Administration or a related field
• A minimum of 3 years of experience in marketing and brand management, with a proven track record
of delivering successful marketing initiatives
• Strong strategic thinking and problem-solving skills, with the ability to develop creative solutions to
complex marketing challenges
• Excellent communication and interpersonal skills, with the ability to build strong relationships with
internal and external stakeholders
• Knowledge of digital marketing tactics, including social media, whats app, SMS, email, search, and
content marketing
• Experience with market research and data analysis, with the ability to use insights to inform marketing
strategies
• Strong project management skills, with the ability to effectively manage multiple projects and meet
deadlines

Contact - HR Abhishek This is a walk-in to proceed further contact HR at the venue on date and time mentioned.

Company Description
Asia's Largest Laundry and drycleaning Chain company Uclean.
This vacancy in our head office ( corporate Office )
Company Link:- Uclean.in