Senior Manager Commercialization- Beverages
2 years ago Marketing & Communication Gurgaon 169 views Reference: 20447Job Details
Auto req ID: 280151BR
Role Statement
•The overarching role of Commercialization is to enable PepsiCo to accelerate growth by rapid development and flawless execution of ‘Fewer, Bigger, Better, Faster’ innovation. Commercialization’s mission is to deliver program and project management excellence, agile commercial processes and effective leverage of total PepsiCo resources
•The role is accountable for driving Innovation Commercialization across the Beverages Category in India through strong partnership with Marketing & Franchise to align on strategic & innovation priorities and executing it through cross functional project management with R&D, Supply Chain, Finance, Legal/ SRA and other support functions
•Key responsibilities will include Innovation Hopper/Pipeline Portfolio & Calendar Management, ownership of the Innovation Process, Governance Forums (e.g., Stage Gate), Innovation Analysis & Reporting and ensuring flawless execution of innovations through Project Management excellence
Key Accountabilities
•Lead Beverages Hopper/Pipeline Portfolio Management, drive pipeline quality through leveraging a deep understanding of the innovation need, current pipeline health & size, risks, resources, unlocks and trade-offs required to deliver the business targets and ensure the right innovation portfolio choices are made to drive simplification & leverage
•Own the Innovation Process & Lead the Governance , including leading monthly BU Innovation Stage Gate meetings, ensuring appropriate governance of projects via differentiated Stage Gate, balancing the risk/rigor associated with each project and delivering effective decision-making forums where critical risks and issues can be discussed, prior to final decisions being made
•Deliver world class Project Management. This involves leading cross-functional teams to deliver projects, driving end-to-end unlocks and overcoming any challenges so that the innovation can be launched. Manage scope, timeline, risks, contingencies, costs and act as ‘single voice of truth’ in projects in managing stakeholders via providing impartial view of project status to drive decision making
•Own Portfolio Analysis & Reporting, systematically assess & report Innovation health & performance including as part of annual Innovation processes, ensuring flawless execution vs KPIs (business & process) to drive change and continuous improvement e.g. Speed to Market, on-time execution, NR vs plan, NR/project. Own Accolade innovation reporting as the ‘single version of truth’
•Own Calendar Management, building a rolling 24-month calendar, driving simplification via scale ideas while minimizing cost and complexity across all functions. Specific focus on the risks / readiness of the key projects
•Develop & embed Best-in-Class Innovation & Commercialization Capability within Beverages (training, tools, processes, scorecards), driving agility, simplification and speed-to-market and ensuring consistency with Global & Sector best practice. Ensuring that Commercialization is integrated and well-wired into core business processes such as the Strategic Planning Process, Annual Operation planning and Sales & Operations planning
#LI-INDIA
Qualifications/Requirements
Key Skills / Experience Required
•Good understanding of end-to-end business value chain, from ideation to execution in market
•Strong analytical thinking to comprehend potential challenges, and propose feasible solutions
•Results-oriented with a high degree of personal initiative and leadership – can operate well within a low resource, fast-paced cross-functional environment
•Very high level of business acumen - must be commercially & organizationally savvy and financially astute
•Exceptional team leader with strong communication and collaboration skills, ability to influence at all levels and comfortable managing conflict
•Proven commercial project leadership/management skills, ability to manage complex functional interdependencies in project timelines
•Strong process thinker committed to driving process efficiency, strength in data analysis and interpretation in order to develop business recommendations
•Deep knowledge of how to develop and launch FMCG innovations, including consumer ideation and Insights processes through to Make/Move/Sell capability
•Bachelor degree in Commercial, Engineering, Financial or related disciplines, 8+ years experience in Sales & Marketing
Differentiating Competencies Required
Due to the role’s cross-functional nature, a high level of organizational savvy is a must for this role. This position is highly visible and cross-functional in nature and will operate with senior management within the BU and across functions.
The role reports operationally into the BU Commercialization lead and is expected to be very autonomous on day to day basis. The role is expected to manage all day to day decision making and operational aspects, escalating to line manager for support as required.
Critical leadership competencies include:
Inspirational Leadership•Articulates a compelling vision with confidence and energy that inspires others to follow
•Proactively seeks out and takes on complex challenges that stretch them beyond their current responsibilities
•Effectively influences others to align on key business issues through the use of different skills and approaches (e.g., story-telling, data, metaphors, relationships)
Results•Takes action and supports the team in finding ways (e.g., removing barriers, resources, and re-engineering processes) to deliver quality results with the right sense of urgency
•Demonstrates perseverance in achieving difficult, complex or ambiguous goals while managing competing priorities
Collaboration•Engages and collaborates with the right individuals and teams in decisions across his/her organization to enhance business results
•Builds trusting relationships with multiple internal and external stakeholders for the broader good of the enterprise
•Actively listens to and ensures others feel their concerns and ideas are heard
Core KPIs•Innovation Financial Performance
•Innovation NR delivery vs plan (3 year cumulative, In year launches, Innovation as % NR)
•Innovation Mix / Incrementality
•Innovation Stickability
•Innovation Simplification, Scale & Speed to Market –
•Innovation On-Time launches
•Lift & Scale / Leverage
•Simplification (# projects)
•Scale ($NR/initiative)
•Speed to Market
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