Senior Analyst-Social Media Community Manager
2 years ago Marketing & Communication Mumbai 263 views Reference: 20852Job Details
JOB NO. 184126
Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client’s business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth. We’re looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership.
The team is responsible for owning the relationship between the brands and their social media communities on the organization’s market-level owned social media channels, across the major social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn). They manage the day-to-day operation of the brand’s in-market social media channels across the major platforms. The work on implementing all elements of the Social Media Strategy relating to in-market management, including publishing content and social customer care, follow platform and community trends to develop recommendations for optimization. They help ensure the social media guidelines are adhered to across all platforms, such as when to publish content, tone of voice, and how to escalate potential reputational threats. The team collaborates with CRM and other marketing teams is imperative to create industry-leading customer experiences across all touchpoints.
The team is responsible for Social Media Sales & Marketing enablement, performance, and insight & optimization. Such as marketing strategy, marketing & customer analytics, customer experience management and interaction, marketing operations & platforms, and innovation. They work on the Management of social media communities using social media management tools. They are responsible for responsive messaging across organic, paid, and boosted activity, activating social media campaigns/content, providing social customer case, Social media crisis management and tracking and escalation of reputational threats, generation and nurturing of social media leads
What are we looking for?
We are looking for individuals who have the following skillset:
- Social Media Monitoring & Analytics
- Social Media Analytics
- Social Media Strategies
- Adaptable and flexible
- Ability to perform under pressure
- Problem-solving skills
- Ability to establish strong client relationship
- Agility for quick learning
Roles and Responsibilities
- In this role, you need to analyze and solve increasingly complex problems
- Your day to day interactions is with peers within Accenture
- You are likely to have some interaction with clients and/or Accenture management
- You will be given minimal instruction on daily work/tasks and a moderate level of instructions on new assignments
- You will need to consistently seek and provide meaningful and actionable feedback in all interactions
- You will be expected to be constantly on the lookout for ways to enhance value for your respective stakeholders/clients
- Decisions that are made by you will impact your work and may impact the work of others
- You would be an individual contributor and/or oversee a small work effort and/or team.
Please note this role may require you to work in rotational shifts.
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