Product Owner - Marketing Automation & Recommendation Engines

Job ID:R-46615

Job Scope

• Define the overall strategy, product roadmap and implementation of Marketing Automation to achieve a best-in-class digital marketing product for our UL B2B products (apps, PWA)
• Set up the back-end architecture and analytics like Google Analytics, Google Tag Manager, Google Big Query etc. to have a seamless deployment and tracking
• Define the strategy, product roadmap and implementation of Recommendation Engine to achieve the best customer experience and conversions through driving relevance, personalisation and simplification for the customer
• Manage planning with internal and external technical partners; collaborate and design strategic partnerships with external vendors to drive long term and short-term objectives
• Defining end-to-end process for the products from ideation to implementation and set up robust success metrics to track & pivot
• Defining the long-term vision for the products while driving the day-to-day activities
• Collaboration with CX Hubs and insighting teams wherever necessary, to embed the tools in markets
• Own the adoption of the products and relevant tools by constantly engaging with the markets
• Gather insight from NPS and customer feedback as well as data and analytics to support decision making

Qualifications

• 5+ years of relevant product/digital marketing experience in fast-growing eCommerce companies
• Strong Project management skills
• Good understanding of Google analytics suite and other analytics platforms
• Working knowledge of Google Big Query capabilities and integrations
• Working knowledge of CDP and emerging technologies in this space
• Advanced knowledge of digital marketing deployment techniques and reporting practices
• Advanced knowledge of performance media metrics
• Experience working with marketing automation software at scale
• Experience in building recommendation tools for e-commerce platforms
• Experience with JIRA and maintaining a roadmap is a plus
• Excel and Power point ninja
• Able to empathize with a wide range of customer needs & pain points
• A creative problem solver with strong attention to detail
• Passionate, energetic and with a proven track record of scalable experiences
• Strong communicator who can articulate the needs of your audience in a clear, compelling way
• Resourceful and flexible team player with exceptional collaboration skills
• Sure-footed and able to work in a fast-paced, highly productive environment and under tight deadlines
• Experience working for B2B or D2C preferred
• Experience working with / for media agencies on a global scale is preferred
• Background in CPG is preferred

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Unilever plc is a British multinational consumer goods company with headquarters in London. Unilever products include food, condiments, ice cream, cleaning agents, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries.