Product Marketing Specialist

CashFree has to recruit candidates for Product Marketing Specialist positios through off campus in Bangalore Karnataka . The candidates who are Finished in MBA Eligible to apply for this position. Applications are invited from eligible applicants.Therefore, those who are eligible and interested should apply online.If you are really wish to make your career with CashFree you can use this recruitment.

Here you will get the details for the post of Product Marketing Specialist includes educational qualification, Job Description, selection process, salary details, Job Qualification and how to apply process.

What you’ll do?

• Develop a deep understanding of Cashfree products, target audience, our competitive landscape, and become the go-to expert for your product area to help define the product positioning and execute marketing campaigns that drive awareness and adoption on an ongoing basis.
• Work with the Product teams to roll out campaigns for new feature releases and own communication of all feature updates and other user-facing communication.
• Enable our user-facing teams i.e Growth (Inbound and Outbound) and Customer Success team operating across India by generating helpful content such as user training material, customer success case studies, pitch decks, depository of FAQs, etc.
• Own product-related user-facing communication across all touchpoints including website, emailers, social media, listing platforms, paid ads, etc.
• Collaborate with the Digital Marketing Team to roll out ad campaigns with effective copy for better conversion.
• Collaborate with the Media and Communications team to share product-related insights and come up with ideas that can translate into media stories.

What You Will Need :

• At least 2 years of product marketing or go-to-market; experience working in technology, infrastructure, or platform companies is preferred
  
• Experience working on product marketing strategizing and executing launches in B2B marketing and working closely with sales teams is preferred

We do understand that any single candidate would not have expertise across all of these areas—if you are someone who is particularly strong in a few areas, and have some interest and capabilities in others, we would love to talk to you.

Cashfree is a next generation payment gateway that helps 50,000+ Indian and global businesses collect and disburse payments via 100+ payment methods including Visa, MasterCard, Rupay, UPI, IMPS, NEFT, Paytm & other wallets, Pay Later and various EMI options. Cashfree is backed by Silicon Valley investor Y Combinator and was incubated by Paypal.