Product marketing executive

Product Executive, Graduate/ Post Graduate Degree

Minimum 2-3 years’ marketing

experience in a retail / cosmetics

/ luxury goods or FMCG arena

Key Performance Areas & Description % of Time Spent

1. Product Management

• Manage and maintain the product portfolio aligned with brand strategy by channel,

retailer and door type

• Act as the Brand expert on product assortment as well as competitors (assortment,

pricing) in order to identify opportunities in local markets

• Develop product marketing calendar and work in collaboration with Consumer Marketing

Manager/ online/ consumer engagement; to develop the Brand’s 360° activation calendar

• Responsible for forecasting of new launches and liaising with regional demand planning

to ensure new launches are executed on time

• Maintain sampling and promotion initiatives

• Work cohesively with Demand Planning team to ensure adequate stock availability to

meet target achievement across channels offline + online.

• Ensure timely reporting on in-line Stock Keeping Units (SKUs) and Launches

• Responsible for liaising with regulatory team to ensure all products are registered on time

50%

2. Pricing

• Assist Consumer Marketing Manager to devise Pricing Strategy on the basis of global

guidelines, competitive benchmarking and COGS (Cost of Goods Sold) analysis

• Work in collaboration with stakeholders to developing sampling and GWP (Gift with

Product) strategy

• Manage and maintain discontinued products and returns with the objective of reducing

returns

• Ensure the final prices are shared with all stakeholders and updated in local systems

before the order date (distributor, retailer, Customer Service and TR)

30%

3. Customer Relations/ Services

• Build and maintain a good work relationship with the Retailer, Customer Service, Finance

and Demand Planning team

• Contributes to Retailer discussions, preparation on product-related topics (launches,

assortment range, prices, and exclusivities)

• Keep all key stakeholders updated with regards to any changes in the calendar and launch

dates

• Maintain relationships with business partners and key customers, follows up on

promotion efforts, keeps informed on sales force needs and assists sales management as

necessary to ensure all programs are implemented to their best advantage

• Co-ordinate with field force and retailers on timely basisto ensure all events and launches

are executed as per plan

Conducts regular store visits to monitor brand activity versus competitor, roll out of

marketing campaigns and to understand top doors

15%

4. Others

• Coordinating with Regional Marketing, Finance and Demand Planning Teams

• Assisting in special projects

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