Product Manager - Marketing Technology | DPEx | Hyderabad Fresher's job

Dr. Reddy’s Laboratories, or Dr. Reddy’s in short, is a global integrated pharmaceutical company.

Each of our 20,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait. We believe that the game-changing power of technology is what will help us deliver on this purpose. Our digital transformation journey is continuous, pervasive, and driven at the highest level.

We are looking for people who share our passion to catalyze this journey.

A brief about us (you’ll find more on our website ): We have three core businesses: Global Generics, Pharmaceutical Services and Active Ingredients and Proprietary Products. We have a strong and growing Biologics portfolio and a rich, transnational R&D network. Our manufacturing, marketing and sales operations span 56 countries.

Our digital transformation journey is led by the DPEx team and is structured along the lines of Digitalize the Core and Transform with Digital.

With a mandate to ensure continuous process improvement and drive patient centric innovation, it spans all functions and operations. In other words, you could be working on projects to create experience for Medical reps one day, designing customer engagement platforms the next and new gen tech Pilot to bring business impact the third.

Some its priorities are:

• Reimagine Dr. Reddy’s as a ‘platform-based’ organization.
• Create Data as an asset that brings competitive advantage and business impact

Create Digital solutions that make the lives of our patients and customers easier and better

• Manage end-to-end technical and business oversight, including design, development, testing, deployment, and maintenance of Marketing Technology Stack
• In coordination with Marketing stakeholders and Product Managers, create architecture and solution blueprints for consumer technology components like: Brand Websites, eCommerce, MarTech/AdTech products etc.
• Offer proactive guidance on the technical architecture and steer discussions with the product team regarding the features of their product that are specific to our business processes.
• Collaborate on a rollout plan for new product features by comprehending the implications of any changes.
• Identify new opportunity areas to strengthen the Marketing Architecture and processes
• Collaborate with cross-functional teams including Vendor Partners, IDS, and other functions within commercials to support business objectives.
• Foster a culture of automation, continuous improvement, innovation, and collaboration with the team.
• Stay up-to-date with emerging trends and technologies in the eCommerce, Mar-Tech, Ad-Tech & Consumer-Tech space.
• Work closely with third parties and internal stakeholders to ensure systems and integrations are operating properly and that the data is accurate and optimized for Marketing reporting.
• Monitor industry trends and best practices to evaluate new data and system opportunities for United for Business Marketing
• Onboard & train marketing operations resources / agency and support in day-to-day operations

Apply Link- Apply Link mentioned in below

Dr. Reddy's Laboratories is an Indian multinational pharmaceutical company based in Hyderabad. The company was founded by Kallam Anji Reddy, who previously worked in the mentor institute Indian Drugs and Pharmaceuticals Limited.[2] Dr. Reddy's manufactures and markets a wide range of pharmaceuticals in India and overseas. The company has over 190 medications, 60 active pharmaceutical ingredients (APIs) for drug manufacture, diagnostic kits, critical care, and biotechnology.
Dr. Reddy's began as a supplier to Indian drug manufacturers, but it soon started exporting to other less-regulated markets that had the advantage of not having to spend time and money on a manufacturing plant that would gain approval from a drug licensing body such as the U.S. Food and Drug Administration (FDA). By the early 1990s, the expanded scale and profitability from these unregulated markets enabled the company to begin focusing on getting approval from drug regulators for their formulations and bulk drug manufacturing plants in more-developed economies. This allowed their movement into regulated markets such as the US and Europe. In 2014, Dr. Reddy Laboratories was listed among 1200 of India's most trusted brands according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand analytics company.[3]
By 2007, Dr. Reddy's had seven FDA plants producing active pharmaceutical ingredients in India and seven FDA-inspected and ISO 9001 (quality) and ISO 14001 (environmental management) certified plants making patient-ready medications five of them in India and two in the UK.[4]