Product Manager - Marketing Technology | DPEx | Hyderabad Fresher's job

• Manage end-to-end technical and business oversight, including design, development, testing, deployment, and maintenance of Marketing Technology Stack
• In coordination with Marketing stakeholders and Product Managers, create architecture and solution blueprints for consumer technology components like: Brand Websites, eCommerce, MarTech/AdTech products etc.
• Offer proactive guidance on the technical architecture and steer discussions with the product team regarding the features of their product that are specific to our business processes.
• Collaborate on a rollout plan for new product features by comprehending the implications of any changes.
• Identify new opportunity areas to strengthen the Marketing Architecture and processes
• Collaborate with cross-functional teams including Vendor Partners, IDS, and other functions within commercials to support business objectives.
• Foster a culture of automation, continuous improvement, innovation, and collaboration with the team.
• Stay up-to-date with emerging trends and technologies in the eCommerce, Mar-Tech, Ad-Tech & Consumer-Tech space.
• Work closely with third parties and internal stakeholders to ensure systems and integrations are operating properly and that the data is accurate and optimized for Marketing reporting.
• Monitor industry trends and best practices to evaluate new data and system opportunities for United for Business Marketing
• Onboard & train marketing operations resources / agency and support in day-to-day operations
  

Technical and behavioural skills/qualifications:

• Master’s degree, preferably in quantitative/IT related fields (Engineering, operations, IT/IS)
• >8 years total experience, with 3+ years’ hands on experience with platforms such as Customer 360 or Omnichannel Customer Engagement or Customer Data platform.
• Proven experience in leading large scale digital transformation projects specially on cloud technologies while liaising with business and development teams.
• Prior experience in executing Marketing technology programs that use data-driven decision engines, in sales (through SFDC, Veeva etc) or digital marketing (through SFMC, Adobe etc)
• Proven record in leading and delivering Automation, Standardization and Process Improvement/optimization across the project.
• Experience managing complex software products from ideation to launch, with a focus on customer experience and business outcomes.
• Strong understanding of how technology-driven data management and analytics drive better personalized marketing campaigns.
• Good verbal and written communication to enable successful delivery in a dynamic environment in a large matrixed team.
• Marketing analytics/reporting experience
  

Preferred Qualifications

• Certifications from SalesForce / Adobe etc. is desirable
• Basic knowledge on SQL or other querying/programming language
• Experience working in Agile/Scrum setups, using JIRA or SNOW Strong understanding of the digital marketing ecosystem (customer data, analytics, content creation and management, A/B testing etc).

Apply Link- Apply Link mentioned in below

Dr. Reddy's Laboratories is an Indian multinational pharmaceutical company based in Hyderabad. The company was founded by Kallam Anji Reddy, who previously worked in the mentor institute Indian Drugs and Pharmaceuticals Limited.[2] Dr. Reddy's manufactures and markets a wide range of pharmaceuticals in India and overseas. The company has over 190 medications, 60 active pharmaceutical ingredients (APIs) for drug manufacture, diagnostic kits, critical care, and biotechnology.
Dr. Reddy's began as a supplier to Indian drug manufacturers, but it soon started exporting to other less-regulated markets that had the advantage of not having to spend time and money on a manufacturing plant that would gain approval from a drug licensing body such as the U.S. Food and Drug Administration (FDA). By the early 1990s, the expanded scale and profitability from these unregulated markets enabled the company to begin focusing on getting approval from drug regulators for their formulations and bulk drug manufacturing plants in more-developed economies. This allowed their movement into regulated markets such as the US and Europe. In 2014, Dr. Reddy Laboratories was listed among 1200 of India's most trusted brands according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand analytics company.[3]