Paid Media Executive - PPC Expert
3 years ago Marketing & Communication Pune 353 views Reference: 14731Job Details
As a Paid Media Exec you will be working on a range of clients across different industries including smaller individual companies to larger multinational accounts with a wide range of budgets. We will give you the autonomy and responsibility to manage your campaigns and provide guidance and support when needed.
From designing and implementing campaigns from scratch to taking on existing accounts, you will be able to put together a Paid Media strategy providing recommendations and suggestions for the best way to achieve your clients goals, as well as identifying areas for improvement.
You will be able to work across different channels within Paid Media including PPC, Display and Paid Social to create and execute the best strategy to hit client KPIs.
The performance will be at the heart of what you do and you will evaluate how your campaigns are performing and continually optimize to get the best results. You will provide useful campaign insights to clients and suggest recommendations based on your analysis
Roles and Responsibilities
- Manage a portfolio of paid search campaigns, paid social campaigns, and display campaigns across an exciting and diverse range of merchants in all areas of online
- Research websites, source and implement keywords, create ad text, assign budgets, implement strategies and optimize campaigns to meet KPIs.
- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- Working cross-departmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Overseeing and managing the overall budget for paid media
- Conducting in-depth keyword and website research, ad grouping and audience targeting
- Maintaining knowledge of industry best practices and new technologies
- Manage your spend and clicks on a daily basis, and maximize profits
- Work with the account management team to help provide insight for clients
- Work with the sales team to provide forecasts & presentations.
- Mentor and train junior analysts
Desired Candidate Profile
- At least 2 years experience of running PPC campaigns within an agency or affiliate environment Have previous PPC experience, preferably in a direct employer environment
- Graduate from a top university
- Have strong copywriting, reporting, and communication skills
- Have a strong working knowledge of Google Adwords, Facebook ads & Native platform and Analytics
- Have a strong understanding of how PPC fits into the wider digital marketing mix
- Have a track record in helping to deliver effective PPC campaigns
- Have a passion for PPC and digital marketing in general
- Have strong attention to detail
- Be a self-starter who can work under their own initiative
- A good, confident grasp of the MS Office suite, Excel in particular
- A good head for numbers and working with large sets of data
- A good understanding of Business, B2B, and B2C models
- A love of uncovering trends in data and analysis
Company Responsibilities:
- Support the companys corporate culture including adhering to established ethical standards.
- Maintain an in-depth understanding of company technology, products and services.
- Keep abreast of industry standards, new technologies, and the latest approaches in digital marketing.
Contact - Sujay Khandge - HR - Mobile number given below
This is a walk-in to proceed further contact HR at the venue on date and time mentioned.
Please contact the HR on the mobile number mentioned below.
Company Description
We at Yashus Digital Marketing Pvt. Ltd. design, work and organize our efforts to emerge victorious and for the glory of our clients. Incepted in the year 2015, we have been growing consistently as the best digital marketing agency in Pune, India, and have been contributing to our client's success. With our expertise and experience at the latest digital marketing strategies, coupled up with the best and the latest digital marketing techniques, you would remain assured about the success of your digital marketing campaign!