Manager, Campaign Operations (L 09)

Job ID: 2202164

Job Description:

Role Summary/Purpose:

Campaign operations manager will be part of the analytics center of excellence within synchrony financial, India and is responsible for managing and executing marketing campaigns for synchrony Financial clients within the performance marketing COE. In this role one will build campaign data files based on marketing criteria, segmentation and target populations on behalf of SYF clients. This role will be responsible for building automated/manual diagrams within our SAS campaign execution tool and ensuring that all campaigns are executing in an accurate and compliant manner. The selected candidate will work directly with the business in catering to the end-to-end campaign execution needs. And plays a vital role in driving the strategic initiatives within the portfolio that they own.

Essential Responsibilities:

• Perform the campaign execution process
• Adhere to compliance policies and maintain the key performance indicators i.e., Accuracy and Timelines at 100%
• Work with internal and external partners on the execution of campaign files including defining requirements, managing deliverables and auditing campaign files
• Extend support of campaign execution to team members in case of any need
• To drive continual optimization of marketing campaigns
• Lead and manage one portfolio wherein they need to provide thought leadership and end to end execution support to all campaigns
• Proactively discuss the projects, showcase & drive for implementation and gauge the business impact
• Engage with the team to work towards building value for the users across the teams
• Collaborate with other teams involved such as analytics to understand the post campaign analysis for strategic conversations with stakeholders about targeting
• Help team leaders in team engagement activities and collaboration

Qualifications/Requirements:

• Bachelor’s Degree in business, engineering or technology related field.
• Minimum 3+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Sales Force, Adobe or Unica
• Minimum 3+ years with database marketing experience within financial services focusing on client lifecycle/acquisition management
• Minimum 3+ years’ experience coding/programming in SAS (or other campaign mgmt. equivalent), SQL and other comparative database languages
• Good understanding of USA credit business market and specifically in the campaign operations domain
• Experience in setting up the personalized campaigns which can be targeted via digital channels
• Worked understanding of Agile methodology
• Strong working knowledge of SQL, UNIX and Excel
• Proven organizational and timeline management skills. Proven skills in handling multiple projects simultaneously
• For Internal Applicants: Understand the criteria or mandatory skills required for the role, before applying.
• Inform your Manager or HRM before applying for any role on Workday.
• Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format)
• Must not be any corrective action plan (First Formal/Final Formal, PIP)
• Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.
• Level 8+ employees can apply

Desired Characteristics:

• Basic knowledge of applicable bankcard laws, compliance regulations and operating instructions
• Ability to drive initiates
• Proven ability to manage and execute campaigns in a detail-oriented environment.
• Demonstrated ability to develop and implement new procedures/programs.
• Good knowledge of latest Analytical practices in the Industry
• Knowledge of latest Analytics Data Visualization tools like Tableau & SAS VA

Grade/Level: 9

Job Family Group:

Marketing

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