Manager - Business Planning and Strategy
3 years ago Marketing & Communication Bengaluru 722 views Reference: 4473Job Details
Manager - Business Planning and Strategy
ID: 289 | 2 - 6 yrs | Bangalore | careers
Roles and Responsibilities
- Brand Creation & GTM execution Identifying new opportunities for brand creation using internal data and consumer research. Design the brand GTM and scale up for new categories by finding potential areas for launch and working with cross functional teams for a seamless execution .Implementation of visibility plans to improve brand’s discovery on app Defining brand success metrics by understanding the platform environment and category performance. Formulation of pricing strategies and their implementation Profitability & cost management, working closely with the Operations and SCM team
- Performance management & delivering on CX Daily analysis of brand performance (Orders, new user conversions, repeats, ratings, complaints etc.) and understanding the factors impacting the key metrics. Understanding consumer preferences and leveraging category data to arrive at areas of optimization for the brand. Regular tracking of consumer feedback and identifying means to improve overall consumer experience.
Desired Skills
- MBA from a reputed institute with 2+years of experience in Strategy/ Consulting/ FMCGHigh level of consumer obsession
- Extremely strong analytical skills with a structured approach to problem solving
- Should have a basic understanding of P&L and impact of various decisions on different line items of the P&LHigh level of detail orientation to be able to build operating plans for the business
- Good influencing skills and stakeholder management skills and ability to get work done from external stakeholders
- Good project management skills to drive and keep multifunctional projects on a track with clearly defined success measures
Company Description
In 2014, with a few restaurants on board, Swiggy started the hyperlocal journey, offering food delivery services within Koramangala, Bengaluru. Today, backed by the latest round of Series-H funding, and with presence in over 500 cities across the nation, the brand is Indian’s leading food ordering and delivery platform. Backed by technology and a growing fleet of over 200,000 Delivery Partners, Swiggy today enables over 140,000 Restaurant Partners who leverage our expertise, to provide unparalleled convenience to consumers across India.