Lead Trade Marketing & Activation
2 years ago Marketing & Communication Mumbai 80 views Reference: 24083Job Details
The incumbent would need to build a strong New Product Portfolio by ideation and its management and delivery in a time bound manner for India Business of Sun. Works closely with the Business/Marketing, Business Development, R&D, Manufacturing, Regulatory, IP, Market Research, SFE, CEO Office, Commercial, Medical, Clinical Research, CQA, Finance, PMO, New Product Launch, Network Strategy, Packaging development teams etc. The job would essentially involve:
Continuous evaluation of New Product Ideas, enrichment and expansion of product portfolio; Liaison between respective cross-functional team (CFT) for successful ideation to launch run
Drive New Product Identification Process: Evaluate and select products in view with near- and long-term launches
Therapy Gap Analysis and recommendation of products across all TA’s.
Project Management Activities
Analyze several competitive Intelligence data to identify innovative products and peer strategies across the value chain - development and marketing. Also, competitive intelligence tool to highlight in-market opportunities for commercial products and to de-risk commercial value of in-line products.
Spearhead the updation of live portfolio dashboard as well as the continual updation of the product initiation form (PIF’s) online. Portfolio update with specific performance and goals tracker for all key projects.
Business case evaluation, revision and revenue projection for pipeline as well as in-line products. Budgeting for forthcoming financial year as well as consolidating 5-year revenue plan for both in-line and pipeline products.
Facilitate several evaluation of products from Third Party basis in co-ordination with commercial team.
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