Lead Strategic Planning
1 year ago Marketing & Communication Hyderabad 86 views Reference: 28817Job Details
- Analyse internal and external business environment for allocated Regions through secondary research using open data source/syndicated market reports.
- Be a domain expert for select markets through active study and tracking of market trends/ shifts related to business, healthcare, regulatory, distribution, manufacturing policies, Business model shifts etc.
- Undertake various projects related to market study or explorative projects like study/ evaluation of new business models etc., from inception to delivery of final report and presentation to the management.
- Do deep dive on few futuristic topics and present white paper/ reports based on strategic prioritization.
- Responsible for regular Market and competitor data analysis/ tracking from secondary sources/ open databases (IQVIA, Comcon, DRG, Global data etc.) for your allocated markets.
- Lead and deliver competition benchmarking initiatives on select themes for select markets.
- Study new therapy/ product launches across markets (US/EU/Japan/Korea etc.)and generate reports at regular frequency.
- Will be responsible for designing the project scope / scale , methodology (may need secondary/ primary research & evaluation including market visits and stake holder connect/ interviews), time lines, market study ,development of final report addressing KBQ's, insights and recommendations.
- Support country teams in terms of data analytics , addressing KBQ's to arrive at strategic plan with 5-7 years visibility in terms of Space identification/sizing/ selection (where to play), help design/identify SMART moves (how to win) with market facing KPI's for each of the moves along with clear delivery responsibility matrix (Move owners).
- Track for bottle necks/ delays/deviations, work with country team to arrive at mitigation/ catch-up initiatives to minimise possible impact on Strat plan.
- Drive active study and tracking of trends/ shifts.
- Custom analysis of new markets.
- Study and track changing dynamics of various prevailing business models.
- Proctively anchor strategic discussions and develop event based scenarios.
- Based on approval by management design and implement pilot testing for new business models. Anchor and lead discussion platforms to drive new knowledge capture.
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