Lead Consumer Marketing - OTC

Key Responsibilities:

• New Products Planning – Conceptualization

Identify existing gaps in product portfolio by interacting with customers, and analysing international trends, Identifying ideas for new products based unmet needs; Deliberate with manufacturing and R&D team about the profitability of the new product, Take final decision on new product ideas from marketing side depending on existing strengths of the company/portfolio fit, Classify products in to different product categories and assign it to each PMT team in order to ensure steady pipeline/management of new products in company's portfolio

• New Products Planning – Prioritization

Conduct risk versus benefit analysis of taking up a new product idea based on the existing products in the category and competition's products; Discuss with medico marketing team about the merits/demerits of a new product idea, Take final decision on prioritization of a new product in consultation with vertical head in order to ensure that right product ideas for the company are implemented and launched

• New Products Planning - Pre-Launch Review and Launch Planning

Review go-to-market strategy designed for products by team members, Review status of the product and validate the launch plans and strategies designed for that particular product, Review planning and implementation details of the strategies and suggest corrective actions if required; Review and validate final promotional material sent to field in order to ensure successful launch of a new product

• Existing Products - Sales Planning & Budgeting

Set goals for all subordinate marketing teams keeping in mind that growth should be at par or higher than market growth and competition in the market, Decide overall targets for the therapeutic area in consultation with division head and vertical head while keeping an eye on market potential in order to ensure that market share grows consistently

• Existing Products - Brand Strategy

Ideate and formulate brand strategy by understanding market trends, customer behaviour and market potential; Attend monthly sales review meetings to gauge if communicated brand strategies are implemented on the field, identify the gaps at marketing and implementation side and suggest corrective actions in order to ensure that brand strategies are implemented on the field

• Customer Relationship Management

Take final decisions on initiatives taken to maintain customer relationship ( Help on medical queries, medical conference etc) , Review the design of non-product based program for doctors e.g. CMEs, Meet most important customers of the geography frequently and take initiative to maintain close relationships with them, Review CME feedback from the field implementation team as well as customer and use it to further refine the programs in order to maintain cordial relationships with Key Opinion Leaders (KOLs)

• New Strategic Initiatives - Conceptualization and Implementation

Take up different strategic initiatives to strengthen brands/therapy in the market; Design the future roadmap of the therapy with activities such as business development, growth ideas for business, new launches and brand acquisition, identifying co-marketing opportunities, reach strategies (field force expansion etc) and Geography development etc.; Implement the strategic initiatives through agencies after evaluating it through KOLs, Interact with strategy team regularly and discuss different strategic initiatives in order to strengthen the market presence of brands

• Team Development

Conduct goal setting for subordinates, conduct performance appraisal. Counsel employees as required. Identify training needs of subordinates, keep track of retention rate in the team, provide development opportunities to subordinates; plan for team building activities in order to ensure high performance

Operating Network:

Internal: Division head, Marketing head, Marketing team, Sales team, Sales training team, Medical team, Regulatory Affairs, IPDO, Packaging team, Finance, Legal, SFE

External: BD partners, Advertising agencies, Doctors, other healthcare professionals, vendors etc.

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We are committed to providing access to affordable and innovative medicines, driven by our purpose of Good Health Cant Wait.Our products and services are spread across our core businesses of Active Pharmaceutical Ingredients (API), generics, branded generics, biosimilars and over-the-counter pharmaceutical products around the world. We work towards meeting unmet patients needs in the areas of gastro-enterology, cardiovascular, diabetology, oncology, pain management and dermatology. We are investing in businesses of the future including drug discovery, clinically-differentiated assets and digital healthcare.