Industry Manager, Video and Media Sales
2 years ago Marketing & Communication Gurgaon 187 views Reference: 19012Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in Sales, Agency, Consumer Marketing, TV/Media Research, TV Buying, or Ad Tech.
- Experience with the Video and TV planning process, Programmatic/Platforms, and associated measurement.
Preferred qualifications:
- Ability to work in multicultural and cross-functional teams and to deliver results under pressure while handling uncertainty and ambiguity.
- Ability to deal with data and use insight to drive positive business outcomes.
- Effective organizational, communication and influencing skills, with robust narrative creation and presentation capabilities.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As an Industry Manager, you will work to drive programs that position Google’s video suite front and center. You will understand the power of YouTube and video more broadly, how it integrates into TV planning, how programmatic is reshaping the way in which video is consumed, and how video can drive business impact across the marketing funnel, from awareness to performance. In this role, you’ll be responsible for driving the video strategy, be accountable for strategic goals, while also being able to influence and bring stakeholders across the business with you. You will deliver market impact in order to further build Google’s reputation in this space.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Advocate for Google video within the advertising and agency community in India as the definitive brand building and brand-for-performance solution for advertisers.
- Be accountable for video strategic targets, and manage and proactively follow-up account plans and sales pipeline to ensure quarterly rhythm for video business growth.
- Connect the dots between the needs of the industry and Google to help solve key barriers to Video adoption and consumption.
- Work with broader ecosystem stakeholders including interactive advertising bureaus, media measurement partners, government agencies, creative agencies and Press to educate, engage and form strategic partnerships to enhance India as a lead market for video.
- Coach sales, product and marketing teams in Google using your expertise in all things video. Build capability for Google video products and measurement solutions among stakeholders.
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