Hospital Business Manager (65460)

Manager – Market Access is responsible for maximizing business opportunities in the Reimbursement for Cipla Limited brands in India. The role holder is responsible managing the key accounts in reimbursement sector and in including management of overall commercial performance of the institutional business and developing key relationships.

Accountabilities

• Develop the strategic plan for institutional sales in the Reimbursement accounts for the region by taking a short, mid and long term view of the business
• Analyze and understand the impact of macroeconomic factors and industry trends on the Reimbursement institutional sales business and create account plans accordingly to optimize sales opportunities
• Develop the product positioning strategy for the Reimbursement with the marketing and cross-functional teams. • Track tenders released by Reimbursement accounts and collaborate with institutional teammates to respond in a timely manner
• Stay updated about changes in terms and conditions, criteria for selection of products, competitor mapping with public bodies like Health Ministry - Secretary and Joint Secretary (Health), CGHS Directorate, Board Members of Railways, Director General Armed Force Medical Store, Medical Commissioner, ESIS and international agencies helping state-wise purchase
• Create awareness on scientific differentiation of Cipla Limited brands so that we are included in to the e preferred list of products for the accounts managed
• Develop / maintain effective relationships with national, regional or local bodies / government officials and any other key stakeholders and decision making authorities within prioritized accounts

• Demonstrate analytical skills to understand the formularies of accounts and create a penetration plan for formulary inclusions

• Liase with internal medical and marketing teams for conducting scientific meetings at accounts

• Create account mapping dockets and penetration plan for the assigned accounts

• Conduct scientific studies in coordination with medical team

• Ensure achievement of sales budgets for the assigned accounts in the region
• Align budgets and resources based on the account opportunities & business potential to optimize return on investment

• Ensure compliance is adhered in all our conduct / interactions Relationship:
• External: Government bodies/ Hospital Administration /Pharmacist /KOL`s/CEO/CFO/ CMO/ Procurement
• Internal: Business Manager, HO colleagues (Marketing, Medical Affairs, Sales), Distribution Team/Sales team/PEH Institutional Team

Education Qualification

B. Pharm. / B. Sc

Relevant Work Experience

5~10 years of pharmaceutical experience (sales, marketing, operation, account management etc.) preferred
• Key Account Management and/or Sales Leadership experience preferred

Interested candidates Click on below link Apply Online and you will be redirected to Career Page of Company or Career url.

Cipla Limited is an Indian multinational pharmaceutical company, headquartered in Mumbai, India. Cipla primarily develops medicines to treat respiratory, cardiovascular disease, arthritis, diabetes, weight control and depression; other medical conditions.