Head Sales Marketing & CRM

LNT/HSM/545522

Key purpose of the job: The role is responsible for achieving the targets for order booking, sales revenue, unit sales and implementing the sales and marketing strategy for Cluster of projects by leading Sales, Marketing and CRM team.
Key Accountabilities To oversee the entire Sales, Marketing and CRM of residential segment for respective cluster of projects.To define the strategy for penetration and stay ahead of curve in respective market and achieve the revenue targets defined.To liaison with the internal and external channel partners/agencies and ensure articulation of Company’s desired image and position, to agencies both internal and external.Ensure that the Company regularly conducts relevant market research and coordinate and oversee this activity and monitor market trends.To participate in development of incentive plans for the sales team Sales managementTo review Sales team performance on a daily basis to ensure generation of leads through calls, references and various marketing & promotional measures and to ensure prompt responsiveness on sales enquires so as to maximize sales conversionsTo ensure productivity of the Sales team and provide necessary support in terms of training etc to enhance productivityTo coordinate with other functions viz. Sales Admin/CRM, Engineering, Legal on critical customer queriesManaging the entire customer life cycle with excellent customer experience from booking to Handover.To identify and develop relations with existing & new key customers (E.g. Corporates, HNI Clients)To oversee after sales support to the customers To identify and develop relationships with Partners (brokers/ property consultants) to ensure market penetration in the region.Responsible for planning, development and implementation of all of the company’s marketing and sales strategies for residential space, communications, and public relations activities, both external and internal. To direct the efforts of the marketing, communications and public relations staff and coordinate at the strategic and tactical levels with the other functions of the company.To assess the demand of products and services in the Real estate sector in the micro and macro market and accordingly plan the positioning of products and services offered by the company.To ensure effective implementation of Marketing strategies and initiatives to drive sales To identify local media for marketing communication and provide inputs to the centralized Marketing teamTo coordinate and support PR activities under guidance of the Central PR team To continuously track changing trends of the consumer and conveying the same to the HODTo track competitor movements in the region and strategies for their properties so as to get strategic advantage and first mover advantage Strategic To develop the strategy for sales and sales plan in line with the Organization goalsTo provide market intelligence and trends in the market to enable shaping future strategy.To conceptualize & launch sales initiatives to maximize order booking To consistently evaluate market trends and competitor moves to protect existing sales and maximize future sales opportunitiesTo achieve satisfactory customer satisfaction scores (CSAT) and collection targetsProcess improvement and automation for betterment of customer experience
DevelopmentalKeep abreast of developments in the area Participate in recruitment of appropriate talent in line with approvals for work area Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning. To share best practices within the project/ region Internal & External Interactions Internal: CEO, Business Heads, All Functional Heads, Project Heads External: Customers, suppliers, contractors, External consultants Education & Experience Requirement: Any Degree + Post Graduate/ MBAAt least 17-23 years of relevant experience.Familiarity with real estate or construction sector

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Larsen & Toubro is an Indian multinational engaged in EPC Projects, Hi-Tech Manufacturing and Services. It operates in over 50 countries worldwide.