Head Marketing

Job requisition id

FINANCIALS, PROFITABILITY & BUDGETARY CONTROL

• Achieve Market Share, bottom-line targets, top line & profitability.
• Operational Budgetary controls for cost and profit management.
• Risk Management in accordance with inventory/outstanding norms.
• Allocation of financial resources in line with business objectives and market potential.
• Evaluate investments through ROI analysis.

BUILDING BRANDS / THERAPY

• Create impactful communication and campaign to build brands and therapies in the Division
• Improve Specialty Coverage and Therapy Focus
• Analyze market conditions and forecast sales and market share.
• Implement Innovative and Creative Business Solutions to grow market/prescription base.
• Align division goals to organizational goals as measured by broad plans.
• Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
• Continually incorporate customer feedback and macro view of the market through formal sources of feedback like research (Structured / MR driven etc.)
• Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
• Develop and implement Annual Operating Plan for Division and oversee for the brand portfolio
• Undertake fieldwork to establish a strong connect with KOLs
• Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.

PEOPLE AND PERFORMANCE MANAGEMENT

• Effectively collaborate with cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
• Foster performance driven culture in marketing team.
• Liaise with training and HR on succession planning for team’s upward movement Recommend appropriate rewards and recognition to retain talents
• Coach, guide and develop the brand managers / group brand managers in his / her team
• Collaboration with Sales team for effective and result oriented execution

CORPORATE GOVERNANCE

• Key driver and custodian of organisation values - Pioneering, Achieving, Caring and Enduring
• Enduring values – facilitating communication of the same to all personnel across the country.
• Ensure compliance to Corporate Governance Norms & Ethical Trade practices all across.

MANAGEMENT RESPONSIBILITIES:

Marketing team of 7-8 team members

REQUIRED EXPERIENCE / CRITICAL SUCCESS FACTORS:

• MBA/PGDM from a pedigree institution
• Experience of 12-14 years with strong exposure to marketing in the Pharmaceutical industry
• Business size managed of 100 Cr+
• Team size managed of 4-5

PREFERRED EXPERIENCE:

• Exposure to working in an MNC environment
• Exposure to mass market, secondary preference to specialty and super-specialty experience

Interested candidates Click on below link Apply Online and you will be redirected to Career Page of Company or Career url.

Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.