Job ID 336760BR

Your responsibilities include, but are not limited to

• Marketing leader in a small revenue organization OR experienced managers of marketing sub-function. Develop and drive the execution of brand marketing plans with the objective to maximize market share and revenue growth in the market. Support with high quality timely marketing input from the market and implement tactical plans/projects in order to maximize the value of the brand(s) through life cycle management. To ensure the long-term presence of products portfolio at the pharmaceutical market accordance with the strategic goals.

• To identify the most effective market segments to promote products, the most promising target -To study medical and marketing information on products of the company to define their benefits, market share, positioning relatively to target groups of competitors, marketing promotion strategy in accordance to defined target groups.

• To study the socio-demographic characteristics of consumers, their needs, criteria & attitudes consumption patterns of strategic products. To plan product promotion tactics, develop the scheme, forms, methods and technology of promotion (action plan, media plan), to implement the terms of the financial discipline in accordance with budget.

• To plan the supply and demand for products within the area of responsibility, create cycle plans, implementation and forecasts turnover (yearly marketing plan, rolling forecast, monthly secondary sales plan). Develop and organize events, create the planned level of distribution and systematic implementation of new products.

• Prioritize resources and activities towards the excellence and establish the appropriate processes and Key Performance Indicators to complete and track, reporting progress and insights regularly to key stakeholders involved. Guarantee the same approach among the Customer Marketing team. Support Head of Marketing in building the annual budget and in management of the monthly financial forecasting of total investments

• Reporting of technical complaints /adverse events /special case scenarios related to Novartis products within 24 hours of receipt. Distribution of marketing samples (where applicable) Digital Leadership & strategy .Set the digital aspiration among the India Country Pharma Organization (CPO) leadership and translate that into a roadmap for 3 years and beyond. X-functional collaboration with franchises, medical, market access & others to construct Country Pharma Organisation strategy and to bring new opportunities

• Be responsible for digital transformation, omni-channel strategy, innovative solutions and business models for accelerating patient journey and outcomes. Drive collaboration and proactive partnering with global/region teams (digital, IT, medical, Country Pharma Organisation functions) to develop and implement scalable digital solutions to accelerate patient journey Omni-channel strategy Accelerate the transition towards of Omni channel and Customer centric marketing with aligned with global & developed for local strategy.

• Lead the channel vertical to develop Novartis approved channel (& mix) from emerging and evolving digital technologies and new channels for the Healthcare & Pharma Industries. Digital innovation & execution. Identify, respond to business challenges, which could be developed by digital solutions and enable project management for carrying out the solution within Novartis framework. Develop along with business/functions new business models (products and services) , actively identify and start collaborations with external parties(i.e. startups)/service providers. Demonstrate BIOME to work on exploratory ideas, conduct proof of concept to test ideas, concepts and channels.

• Contributes to overall sales target .Budget responsibility for projects .Manage and optimize relationships with all relevant partners

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Minimum requirements

WHAT YOU’LL BRING TO THE ROLE:

• People Leadership
• Operations Management and Execution Project
Management
• Cross Cultural Experience
• Proven Ability to Develop trust-based relationships with
key regional partners

Interested candidates Click on below link Apply Online and you will be redirected to Career Page of Company or Career url.

Novartis was created in 1996 through a merger of Ciba-Geigy and Sandoz. Novartis and its predecessor companies trace roots back more than 250 years, with a rich history of developing innovative products. From beginnings in the production of synthetic fabric dyes, the companies that eventually became Novartis branched out into producing chemicals and ultimately pharmaceuticals.