Executive - Go To Market

Role Description

This career opportunity is with Strategy & Sales Operations function for Americas 2 SMU. The GTM team works closely with sales team in generating new opportunities and winning new business in fiercely competitive markets. This team is chartered with defining the customer acquisition strategy and plan for the year in collaboration with the sales teams and lead key sales support activities like demand generation, campaign management and proactive go to market etc.

Roles and Responsibilities:

• Execute Demand Generation initiatives and be the growth engine for sales efforts in Americas 2:
• Drive Inside Sales campaigns for select accounts/ Sectors
• Work with third party agencies to generate leads for accounts
• Manage in-bound inquiries and campaign responses
• Track, manage and update the lead information in internal CRM database
• Work closely with various Sales teams/SLs/Presales as their extended arm. Own the action items generated from executive meetings which helps in creation of qualified opportunities

• Market Research & Stakeholder mapping
  • Undertake Market research and database creation for targeted accounts
  • Understand the key decision makers in the customer organization – executive sponsor, technical buyers, economic buyers and influencers to create a stakeholder mapping and communication plan for short-listed solutions

• Competence building
  • Work across SLs and Sectors to create knowledge base of all solutions, capabilities, offerings and case studies. Regularly update this knowledge base and feed to the GTM engine within demand generation team and as well the sales teams globally.

Must Haves:

• Minimum graduate with interest & flair in technology and 5-6 years of relevant experience
• Should be comfortable in Microsoft product suite like MS Excel, Microsoft PowerPoint
• Good communication skills /email etiquettes is a must
• Management reporting – Should be able to present his/her findings to management in a succinct manner

Other Desirable Skills

• Exposure to cold calling& a solid understanding of sales cycle will be a value add
• Understanding of technology selling
• Proactive and aggressive qualification of new opportunities

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading global information technology, consulting and business process services company. We harness the power of cognitive computing, hyper-automation, robotics, cloud, analytics and emerging technologies to help our clients adapt to the digital world and make them successful. A company recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, we have over 175,000 dedicated employees serving clients across six continents. Together, we discover ideas and connect the dots to build a better and a bold new future.