Digital Marketing Executive

Job Highlights

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Collaborate with internal teams to create landing pages and optimize user experience

3 Vacancies

Job Description

Role & Responsibilities:

• Extremely efficient in Google AdWords.
• Planning digital marketing campaigns, including web, SEO, SEM, PPC, email marketing, social media and display advertising (Google AdWords Facebook, Instagram, YouTube).
• Key Skills are Google AdWords, SMM, Email Marketing
• Your charter will include implementing and monitoring digital marketing campaigns across all digital platforms/networks along with planning the campaigns with key stakeholders.
• Understand the campaign brief, arrive at quarterly media plan and target the buyer personas to meet KPIs.
• Work closely with client team and develop sharp targeted digital outreach programs using a mix of paid and owned marketing channels
• Analyze performance data, identify patterns, optimize campaigns and steer for continuous improvements
• Evaluate KPIs that affect our target audience and build an understanding of how they engage with different types of campaigns
• End-to-end funnel measurement to understand gaps in customer acquisition journey and identify areas of improvement.
• Plan, schedule, manage and coordinate all execution - through external agencies or internal teams
• Be heavily involved in ideation process along with the stakeholders
• Oversee all aspects of mid-market & enterprise targeted digital campaigns.

Qualification & Skills:

• Google AdWords, Facebook Ads, YouTube ads, SMM, SEO, Email Marketing
• Our ideal candidate is someone who can thrive in a highly fast paced environment and show results in campaign performance.
• Identify trends, insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Can create visual materials for websites and social media.
• Photoshop, animation and video editing skills would serve as added advantage
• BS/MS/BE or a Degree in marketing or a related field.
• Proven working experience in digital marketing
• Joining: Immediate
• Desired Experience: 1+ Years
• Certifications: Related certificates.

Seniority Level

• Entry level, Mid Level

Industry

• Information Technology & Services
• Computer Software
• Internet

Job Functions

• Marketing

Interested candidates Share your Resume with us on the Mail Id provided.

Digital Marketing in KraftConcept is a key growth ammunition. As a marketing, consulting andstrategy company from Day 1, we have been growing at a pace faster than the industrys growth.KraftConcept is the torchbearer to all marketing opportunities to companies who never explored the marketing side of their business. We are looking to hire growth marketers in the digital marketing team who are flawless at implementing campaigns across our key segments: Customer Support, Sales & Marketing.