Deputy Manager - Product Content Writing

Responsible for developing and producing high-quality written content for web pages, including articles, blog posts, product descriptions, landing page copy, and other textual materials by conducting research, writing original content.
- Collaborate with graphic designers and other team members to create visually appealing content elements such as images, infographics, videos, and illustrations that enhance the website's overall visual impact.
- Integrate search engine optimization (SEO) techniques into the content creation process to improve the visibility of the website in search engine results by conducting keyword research and optimizing meta tags, headlines, and content structure to enhance search engine rankings and drive organic traffic.
- Ensure that the website's content is organized, accessible, and user-friendly.
- Collaborate with UX/UI designers and developers to create intuitive navigation, a clear information hierarchy, and engaging interactive elements that enhance the user experience.
- Collaborate with stakeholders to develop and execute content strategies that align with the website's goals and target audience, including understanding user persons, conducting content audits, and developing content plans to ensure consistent and compelling messaging across the website.
- Review and edit content for accuracy, clarity, grammar, and adherence to brand guidelines; proofread and revise content to ensure it is error-free and presents a consistent and professional tone.
- Manage and update website content using content management systems (CMS) such as WordPress, Drupal, or Joomla.
- Utilize web analytic tools such as Google Analytics to track content performance, user engagement metrics, and conversion rates.
- Collaborate with cross-functional teams, including web designers, developers, marketers, and subject matter experts, to gather requirements, understand business objectives, and ensure that the content aligns with the overall website strategy.
- Keep up with industry trends, best practices, and emerging technologies in content design and web development, which includes attending conferences, participating in the relevant training program, and staying up-to-date on the latest advancements in web content design.

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Malabar Group was conceptualized by an eclectic team of entrepreneurs, under the visionary leadership of Mr. M.P Ahammed, who sought to establish a jewellery trading company in the historical city of Kozhikode in Kerala, India. With the group headquarters (MHQ) in Kozhikode, the national and international operations of Malabar Gold & Diamonds are handled through Malabar National Hub (MNH) in Mumbai, India, and Malabar International Hub (MIH) in Dubai, UAE respectively. Malabar Gold & Diamonds is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. Established in 1993 in the Indian state of Kerala, Malabar Gold & Diamonds today has a strong retail network of 326 outlets spread across 11 countries, 12 wholesale units in addition to offices, design centers and factories spread across India, Middle East, the Far East, the USA & the UK.