CONTENT WRITER
3 years ago Marketing & Communication Hyderabad 825 views Reference: 4594Job Details
POSITION: CONTENT WRITER
LOCATION: Hyderabad
SALARY: As per Industry Norms
Writing engaging content, in line with the brands marketing strategy for the following channels:
- Social Media
- E-commerce site
- Blog
- Offline Marketing
- Marketing Collaterals
- SEO centric content
Responsibilities:
- Writing creative and SEO optimised content for our website, blog, brand building articles, social media marketing, etc.
- Create product titles and descriptions, style tips, as well as implement edits and feedback when needed
- Inject seasonal inspiration into copy, research trends so copy reflects marketplace and cultural relevance
- Perform basic keyword research and create SEO friendly content as per business requirements
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice
- Follow industry related news and generate ideas around trending topics
- Keep up-to-date with best practices in writing for the web, social media trends, web usability, web design and business / industry trends
Prerequisites:
- 1-2 years of relevant experience, writing for fashion/jewellery/lifestyle brands.
- Quick grasping of briefs, and relating that to engaging content.
- Ability to work independently and in a team, in a fast paced environment.
Company Description
AIRAVATA, ARE THE STORYTELLERS OF
CRAFTS AND TRADITION THAT ARE ROOTED IN
THE ETHOS OF OUR SOCIETY SINCE CENTURIES.
Advocating a narrative of harmonious sustenance, our weavers and artisans are the guiding forces of our philosophy. The indigenous tradition of handmade, be it a textile or a craft, has always been a way of life rather than a business-driven initiative, and perfected over time to the best of human abilities. In a true sense, these are artisanal products that have shaped the language of design in India. We seek to empower the craftsmen and weavers responsible for keeping these traditions alive. With versatile products ranging from home and living, textiles and upholstery, bespoke, couture and pret, each product of ours tells a unique story of its making and maker, and gets better with age.
CRAFTS AND TRADITION THAT ARE ROOTED IN
THE ETHOS OF OUR SOCIETY SINCE CENTURIES.
Advocating a narrative of harmonious sustenance, our weavers and artisans are the guiding forces of our philosophy. The indigenous tradition of handmade, be it a textile or a craft, has always been a way of life rather than a business-driven initiative, and perfected over time to the best of human abilities. In a true sense, these are artisanal products that have shaped the language of design in India. We seek to empower the craftsmen and weavers responsible for keeping these traditions alive. With versatile products ranging from home and living, textiles and upholstery, bespoke, couture and pret, each product of ours tells a unique story of its making and maker, and gets better with age.
