Consultant, Field Marketing
2 years ago Marketing & Communication Hyderabad 340 views Reference: 15910Job Details
Join us as a Consultant on our Marketing team in India to do the best work of your career and make a profound social impact.
What you’ll achieve
As a part of the Medium Business (MB) APJ Central Marketing team, you will be responsible for designing, implementing, and managing the APJ online marketing campaigns for the mid-market segment. Your role would be to drive online demand and engagement through marketing tactics for MB audience.
You will:
Development and execution of the cutting-edge Online marketing plan for APJ Medium Business driving incremental revenue, customer registrations and new buyers
Definition and drive of right marketing mix for online including Digital, E-shots, and other tactics pushing promotional offers and eCommerce value proposition with a consistent online Customer Journey
Deliver digital performance to meet the core financial goals of the team with available budget and Vendor Funding allocation. Apply a deep understanding of emerging online demand generation strategies to increase revenues and enhance online conversion.
Build a strong partnership with International and APJ eCommerce, Merchandising and Digital Teams
Collaboration with Mediacom (digital agency) team to ensure the successful and innovative implementation of MB APJ Online Digital Strategy.
Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:
Essential Requirements:
Fluency in English with strong written and verbal communication skills
Minimum 5+ years of experience in Media / Digital / Marketing project management role in high-tech industry preferred.
Deep understanding of the media and advertising landscape, digital tactics and technologies and project management skills and drive for results
Experience in transactional online marketing, driving traffic acquisition, conversion, A/B testing and ability to interpret data and experience in running customer acquisition, revenue conversion and retention campaigns
Good overview of Dell’s solution portfolio and experience working with agencies
Creative, constantly look for new approaches and ability to work in fast-paced environment and deal with ambiguity
Desirable Requirements
Bachelor’s degree in marketing or business. Deep understanding of IT market dynamics
Experience working in an international matrixed, complex organization
Key Relationships
MB APJ & International Marketing teams
APJ Digital Marketing team
Global Marketing & production teams
APJ eCommerce team
APJ CS & IS Merchandising team
Vendor funding, calming and compliancy team
External agencies: media partners and creative agencies