Business Partner - Marketing Insights

Primary Accountabilities:

• Insights leadership: Provide fact-based, strategic, doctor/patient-centric points of view to inspire deeper customer/consumer understanding. Communicate the voice of the patients/doctors including attitudes, behaviours, motivations, and pleasure and pain points. Must be able to connect the dots to build integrated, inspiring and insightful category growth stories to inform business decisions.
• Market Research acumen: Demonstrate research expertise by developing effective, efficient learning plans and selecting fit for purpose methodologies. Interpret and synthesize information across primary and secondary research and existing learning.
• Data understanding: Be comfortable with IMS, SMSRC panel, Healthplix and other secondary and primary data to understand what questions to ask and be inquisitive to identify business issues and help solve problems and inform solutions.
• Strategic consultant: Develop strong partnerships with stakeholders to collaboratively diagnose business challenges and issues, translating them into well-defined questions that can be answered through research. Identify foundational and patient/doctor-specific knowledge gaps and create and lead a research agenda that serves mutual priorities.

Requirement

• Proven consumer insights or consumer research experience for 5+ years
• Proficiency in research methodologies; ability to match appropriate methodologies to business needs and insights questions. Experience and expertise in core market research principles – sample design, data collection and analysis techniques. Must be able to extract and interpret data and research output, discriminating meaningful differences and learning.
• Superior skills in project management, end-to-end management of the research process and supplier.
• Basic understanding of syndicated data, quantitative and qualitative research strongly preferred.
• Ability to mine category trends for strategic opportunity areas and recommend appropriate business strategy and action.
• Interpersonal, listening, and influencing skills. Ability to collaborate with, and communicate to, a range of management levels.
• Strong, persuasive verbal and written storytelling skills and experience with weaving insights from multiple reports/data sources into a compelling narrative delivered in executive level presentations.
• Demonstrate flexibility and agility, ability to respond to change, accept ambiguity and adapt to new situations quickly.
• Proactively partner with peers and cross-functional teams locally and remotely to maximize learning and impact.
• Take personal responsibility and accountability for execution and results.

Desired Candidate

Should have 5+ Years’ experience in Qualitative/Quantitative research, ideally at agency side with client side experience would be added bonus

Should have done MBA

Candidate with Pharma experience will be preferred

Should have good PowerPoint and MS Excel skills

Should have managed large research projects independently.

Should have good experience in client servicing/Stakeholder management

Apply Link- Apply Link mentioned in below

Dr. Reddy's Laboratories is an Indian multinational pharmaceutical company based in Hyderabad. The company was founded by Kallam Anji Reddy, who previously worked in the mentor institute Indian Drugs and Pharmaceuticals Limited.[2] Dr. Reddy's manufactures and markets a wide range of pharmaceuticals in India and overseas. The company has over 190 medications, 60 active pharmaceutical ingredients (APIs) for drug manufacture, diagnostic kits, critical care, and biotechnology.
Dr. Reddy's began as a supplier to Indian drug manufacturers, but it soon started exporting to other less-regulated markets that had the advantage of not having to spend time and money on a manufacturing plant that would gain approval from a drug licensing body such as the U.S. Food and Drug Administration (FDA). By the early 1990s, the expanded scale and profitability from these unregulated markets enabled the company to begin focusing on getting approval from drug regulators for their formulations and bulk drug manufacturing plants in more-developed economies. This allowed their movement into regulated markets such as the US and Europe. In 2014, Dr. Reddy Laboratories was listed among 1200 of India's most trusted brands according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand analytics company.[3]
By 2007, Dr. Reddy's had seven FDA plants producing active pharmaceutical ingredients in India and seven FDA-inspected and ISO 9001 (quality) and ISO 14001 (environmental management) certified plants making patient-ready medications five of them in India and two in the UK.[4]