Brand Manager
1 year ago Marketing & Communication Chennai 87 views Reference: 31435Job Details
Purpose of the Job -
Responsible for nationwide Brand Management and Category Planning for product categories of 500+ crores brand. To create new products from planning, to launch, while keeping consumer at the core and bias for execution for implementation excellence.
Principal Accountabilities -
Category Business Planning
• Analyze the macro environment trends and industry scenario metrics and movement in line with the business imperatives,
• Analyze retail off take data (Nielsen) and consumer consumption data (HHP)
• Assist brand manager with analysis of internal sales and performance of variants, SKUs, markets etc.
Portfolio planning
• Assess the market competitiveness of SKUs and variants mapping to consumer requirements
• New Product/ Product Extension Planning, Development and Launch
• Project management for the portfolio: Interact with cross functional team members on new launches and existing SKUs
Brand Planning
• Gather inputs from market research data and primary research such as consumer immersions
• Assist in preparing the product brief - Coordinate for Consumer Preference Testing (CPT) with Market Research/ Product Development team; Conduct field visits to validate the results of CPT
• Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc.) for new product launches
• Assist in Brand Communication, Development and Execution: Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication
• Responsible for Packaging Development: Prepare packaging brief with relevant consumer understanding
• Liaise with Trade Marketing teams for Trade Promotion & Schemes
• Market Research Conceptualization and Execution: Provide inputs for preparation of market research brief on strategic/ tactical research requirements
• Media Activation: Plan and prepare the brief for event activation – coordinate with activation manager for planning and execution.
• Support supply chain for demand planning: Preparation of demand planning note (DPN) and analysis of Order fulfillment.
• Develop communication strategy for the existing and new launches and implement marketing plans across traditional and digital channels in close coordination with external agency
• Create GTM for the new launches and execute in the market to achieve brand health metrics in coordination with sales team
• Spearhead additional brand assets such as Mangaldeep App and work on improving user growth (acquisition, onboarding and engagement) on Mangaldeep App
Regulatory Planning
• Ensure statutory compliance related to the category across packaging and brand communication (legal mandatory)
• Manage Intellectual Property for the portfolio handled through coordination with the appropriate legal teams
• Consumer Complaint redressal - Identify the root cause of market complaints - Coordinate with various departments/functions to address consumer complaints
Requirements
Educational Qualification - MBA/PGDM – Marketing from Tier I/Tier II Business School
Experience - Essential: 2 – 3 Years of extensive experience in Marketing
Preference: Experience in premium FMCG category
Skills & Competencies -
• In depth understanding of consumer insights
• Strategic planning
• Ability to influence stakeholders
• Execution speed and excellence
• Strong interpersonal and communication skills
• Attention to detail and result orientation
Company Description
ITC is one of India's foremost private sector companies with a Gross Revenue of 69,481 crores and Net Profit of 18,753.31 crores (as on . ITC has a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business. ITC's aspiration to be an exemplar in sustainability practices is manifest in its status as the only company in the world, of its size and diversity, to be carbon, water and solid waste recycling positive. In addition, ITC's businesses and value chains create sustainable livelihoods for more than 6 million people, a majority of whom represent the poorest in rural India.
