Brand Management & PR

Job ID R

KEY RESPONSIBILITIES

• Plan & implement brand building initiatives tailored to meet the challenges of specific markets
• Execute fully integrated ATL marketing plans to increase yield & drive subscriber growth
• Forge and maintain strategic alliances with key affiliates
• Liaise with Network Marketing team in driving brand communication and PR for all brand initiatives
• Plan & execute activations to drive English & HD pack penetration
• Aid in trade activation activities & marketing solutions for business growth

PERFORMANCE MEASURES

• Achievement of the assigned targets for consumer marketing metrics
• Incremental revenue yield per customer
• Channel consumer reach & availability
• Growth in subscriber acquisition

QUALIFICATION

• MBA/ PG from Tier I institute, with min 3 years of experience

KNOWLEDGE AND SKILLS

• 3+ years of experience in strategic brand management & Product Line Management
• Excellent understanding of brand communication development and strong project management skills
• Ability to draft creative briefs and prepare comprehensive marketing propositions
• Thorough knowledge & understanding of qualitative & quantitative research techniques

PERSONAL ATTRIBUTES

• Excellent networking and collaboration skills with internal as well as external stakeholders
• Agility to thrive in a high-flux environment
• Ability to manage multiple scenarios and adhere to tight deadlines
• Robust analytical acumen & excellent with data analysis

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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The Walt Disney Company, commonly known as Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California.