AVP – Campaign Operations Lead Analyst (L 10)

Job ID: 2202163

Job Description:

Role Summary/Purpose:

As Campaign Operations Lead Analyst 2nd shift you will be part of the Analytics Center of Excellence within Synchrony Financial, India. The selected candidate will be responsible for managing the file execution of marketing campaigns for Synchrony Financial clients within the Marketing Solutions COE. In this role one will build campaign data files based on marketing criteria, segmentation and target populations on behalf of SYF clients. Also, responsible for building automated/manual diagrams within our SAS campaign execution tool and ensuring that all campaigns are executing in an accurate and compliant manner. Would be part of strategic projects like acquisition, upgrades and reissue. Also plays a vital role in testing and evaluating the tools as part of CDP (Customer Data Platform) initiative. The selected candidate will work directly with the business in catering to the end-to-end campaign execution needs.

Essential Responsibilities:

• Manage marketing campaign data file processing for specific SYF clients.
• Provide consultative input to internal process owners and client teams on best practices for file selection, targeting and segmentation within campaign execution.
• Work with internal and external partners on the execution of campaign files including defining requirements, managing deliverables and auditing campaign files.
• Ability to generate reports through Workfront (project management tool) from COSMOS platform
• Subject matter expertise in campaign execution tools, SYF data warehouses, segmentation reporting, suppression exclusions and file outputs.
• Ensure all campaign file execution process controls are followed and file outputs are completed in a compliant manner according to SYF guidelines.
• Thorough testing on the CDP finalized tools, which might have backend technologies like Python, R and SAS / SQL.
• Generate new ideas and drive continual optimization of marketing campaigns.
• Provide thought leadership and provide end to end execution support to all campaigns.
• Proactively propose, initiate & execute process improvement that creates business impact for campaign data file execution processes.
• Proactively discuss the projects, showcase & drive for implementation and gauge the business impact.
• Lead & manage the development of team members also Mentor team members on process execution, Technical & leadership skills.
• Work with cross-functional teams to facilitate the data collection and performance measurement process and escalates issues as necessary and make contributions to research and analyses on priority projects within established guidelines.
• Proactively leverage expertise in the larger team to deliver positive business impact.
• Proactive & Regular communication with Stakeholders on deliverables.
• Provide overlap till 1.00 PM EST.

Qualifications/Requirements:

• Master’s Degree in Statistics, Mathematics, Operations Research, Econometrics or MBA or Engineering graduates
• Minimum 8+ Years of working experience in Campaign Operations domain along with maintaining customer/client/vendor relationships.
• Minimum 8+ years with database marketing experience within financial services focusing on client lifecycle/acquisition management
• Minimum 8+ years’ experience coding/programming in SAS (or other campaign mgmt. equivalent), SQL and other comparative database languages
• Minimum 5+ years’ experience using any campaign related tools such as SAS Customer Intelligence Studio and its components such as SAS Marketing Automation, SAS Marketing Optimization, Information Maps, Management Console and SAS Enterprise Guide.
• Good understanding of USA credit business market and specifically in the campaign operations domain.
• Strong working knowledge on Netezza database to write optimized queries.
• Experience in COSMOS Workfront (Project management) tool by building effective reporting in terms of project related metrics, capacity plan model
• Experience in setting up the personalized campaigns which can be targeted via digital channels
• Experience in Python / R to support the CDP tool testing and then implementation.
• Worked understanding of Agile methodology
• Solid interpersonal skills at all organizational levels, including the ability to communicate effectively and influence others in the business.
• Strong working knowledge of SQL, UNIX and Excel.
• Proven organizational and timeline management skills. Proven skills in handling multiple projects simultaneously
• Proven ability to deliver Analytical solutions for Business problems.
• For Internal Applicants: Understand the criteria or mandatory skills required for the role, before applying.
• Inform your Manager or HRM before applying for any role on Workday.
• Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format)
• Must not be any corrective action plan (First Formal/Final Formal, PIP)
• Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.
• Level 8+ employees can apply

Desired Characteristics:

• Proven ability to manage and execute campaigns in a detail-oriented environment.
• Demonstrated ability to develop and implement new procedures/programs.
• Basic knowledge of applicable bankcard laws, compliance regulations and operating instructions
• Ability to drive initiates
• Understanding of macro-economic conditions & competitors’ trends
• Good knowledge of latest Analytical practices in the Industry
• Knowledge of latest Analytics Data Visualization tools like Tableau & SAS VA
• Knowledge on Machine learning and Rules based power curve is an added advantage

Grade/Level: 10

Job Family Group:

Marketing

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