Associate Director - Creative Communications (OAP)

Job ID R

KEY RESPONSIBILITIES

• Ideate / conceptualize/ visualize / write / produce / direct / edit out of box ideas for on-air promos for all the content (movies/shows/music) of Star Maa network
• Ensure that the promos have a fresh perspective and are ahead of competition at all times
• Infusing the local flavor and nuances of the Telugu culture into the promos making it compelling and relevant
• Maintain high creative and production standards in all campaigns & promos and in line with the channel’s philosophy and delivering on time & on budget
• Partner with the content teams in identifying and unlocking the best brief and the subsequent campaign thought from there
• Strategizing & coming up with novel and creative ideas for promos
• Keep the audience guessing and eagerly waiting for the episodes by innovatively creating multiple points of view around high points and develop them to eye catching hooking promos
• Responsible for look and feel of the channel through brilliant packaging and
creative graphical elements that blend with the programming and channel identity
• Actively partner with Marketing/Strategy teams to develop campaigns built on
regional insights and connect with local audiences
• Create showreels, AVs and flash ppts as and when required
• Nurture creativity in the team, coach & mentor the OAP and Graphics teams.

PERFORMANCE MEASURES

• Quality of creatives produced at par with network standards
• Ideation, visualization, shooting and direction quality of projects handled
• Campaign adaptability sticking to marketing plan per project
• Timeline adherence for assignments handled
• Contribution towards Channel and Business objectives
• Effective Turnaround time

QUALIFICATION

• Graduates with a specialization in Mass Communication/ Film & Television will be preferred.
• 13 - 15 yrs experience in the field of creating TVCs/ promos / editing

KNOWLEDGE AND SKILLS

• Good communication skills
• Ability to transfer insights to create audio visual Communication
• Eye for detail and a sense of good creative judgment
• Updated with viewer behavior and choices
• Understanding on marketing campaign plans
• High energy, assertive and ability to deal with multiple stakeholders
• Ability to work under pressure and tight deadlines
• Awareness and interest on audio visual storytelling and advertising
• Proficient in Telugu language

PERSONAL ATTRIBUTES

• Nurture team and extract the best in innovation & creative ideas/execution
• Excellent communication skills
• Keenness to learn, willing to experiment and try new ideas
• Strong problem solving and facilitation skills
• Self-driven and sense of ownership

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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The Walt Disney Company, commonly known as Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California.