Assistant Manager-Product & Revenue Strategy (Sports)

Job ID R

CONTEXT

This role is part of the Product and Revenue Strategy team in Sports Ad Sales and the marquess, aligned with the properties of Premier League, Indian Super League, Formula 1 and Wimbledon. This role will help drive long term strategies for increasing price yield by understanding consumer behavior, creating insights based on commercial awareness, analyzing viewership trends of sports events/shows and establishing the product for monetization opportunities.

KEY RESPONSIBILITIES

Consumer understanding and insights:

• Understanding the viewership ecosystem in India and continuous evaluation of changes in the marketplace. Keep a close watch on movements across genres, market-wise behavior, profile and universe changes etc.
• Analyzing viewership of sports events/shows in detail across markets & target groups
• Constant competitor evaluation – regular tracking of competing sports properties, impact shows on entertainment, movie premieres etc.
• Create consumer insights for top sports properties to establish key selling propositions
• Provide strategic inputs based on consumer insights, competitor evaluation and dynamic environment to help create effective sales pitch documents

Advertising trends and buying behavior analysis:

• Understanding the buying behavior of advertisers across all product categories and all genres
• Advertiser/ brand wise analysis – evaluation of key media metrics on sport events/shows
• Monitoring spends and Sharing pertinent inputs with Sales team to get more advertisers onboard and to increase the share of spends of existing client base
• Create insights from clients’ advertising spends and identify trends from their product categories to recognize key opportunities to maximize asset utilization and yield maximization

Long term strategy & planning:

• Analysis of long-term viewership trends and creating insights for effective monetization.

• Understanding long term trends in buying behavior of advertisers to evaluate new revenue frameworks

Collaboration

• Effective collaboration with marketing team for insights on viewership trends.
• Liaising with the Data Products team to align the data for internal reporting and interaction with BARC.
• Interaction with the Sales team for viewership and advertiser performance on different sports properties, in clients’ respective target group/market.

PERFORMANCE MEASURES

• Own and support the overall revenue target
• Structural approach and inputs that lead to monetization opportunities
• Providing insights on past sales trends and identifying and highlighting opportunities for improvement in monetization
• Advertiser/ brand wise analysis and create insights
• Collaboration and stakeholder management internally

QUALIFICATION

• MBA (Premier/ Tier 1 management institute)
• 5-6 years of post-MBA experience

KNOWLEDGE AND SKILLS

• Strong Quantitative and Analytical ability
• Clarity of thought, ability to create & test hypotheses
• Knowledge and experience with BARC, BI/ BO tools

PERSONAL ATTRIBUTES

• Strong Interpersonal skills
• Excellent quantitative aptitude and analytical mindset
• Excellent communication and presentation skills
• Ability to adapt and adhere to deadlines
• Inquisitive approach

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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