Apps Specialist, gTech Customer Experience
2 years ago Banking Hyderabad 248 views Reference: 18008Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in a professional services role (e.g., Marketing Analytics, Marketing Consulting, or Product Management) in digital/mobile advertising.
- Experience with analyzing data sets to provide insights for consumption by customers, sales teams, or leadership teams.
Preferred qualifications:
- Experience with technical aspects of digital advertising.
- Experience working with product teams on scalable business solutions.
- Understanding the overall apps ecosystem with a focus on accelerating customer success, business growth, and driving product adoption.
- Expert knowledge across audience, targeting, attribution, and marketing assets.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
The gTech Customer Experience team works with Sales teams located in-market and provides Apps Marketing solutions to meet the Customer and Marketing Objectives of clients. The team scope spans opportunity identification, product adoption, and performance optimization and measurement for complex app-led, and often converging app/web, journeys.
As an Apps Specialist, you will own the Apps strategy for key clients across the entire sales cycle. You will drive in-depth solutions to help our Apps advertisers achieve their customer business goals through pitching and activating new products in partnership with the Sales teams, and by leveraging the interplay of different optimization levers. You will advise clients on growing their business and maximizing return on their marketing investment, unlock new business opportunities, and solve complex Apps product problems. You will also act as an advisor and consultant that works across functions and alongside global teams, as well as a client advocate within Google.
Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
Responsibilities
- Manage a set of clients and work across the entire sales cycle to plan, pitch (together with in-country teams), implement, and optimize.
- Understand the client’s business goals and guide a holistic media spend strategy. Be the Apps representative to drive performance for the clients and investment in Google.
- Work with cross-site and cross-functional teams to drive short- and long-term client growth and account business growth. Direct, promote, and scale product adoption across a full suite of Apps products.
- Facilitate conversations on measurement and attribution. Collaborate in building product and solution expertise through product training/workshops for internal and/or external practitioners.
- Partner on designing and publishing play-books/guides on product solutions and industry best practices. Contribute to product development through feature requests and feedback to the Google Ads Product team.
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