Analyst-Digital Marketing
2 years ago Marketing & Communication Mumbai 161 views Reference: 19102Job Details
JOB NO. 177994
Principal Duties And Responsibilities:
• Based on the identified business problem, audience profile, and evaluation methodology to implement in a proposed learning solution, support the Project/ Team Lead through the different phases of design and development.
o Assist the Project/Team Lead in completing the detailed content outline.
o Understand the overall learning solution design and create effective training materials that map to the client’s business needs.
o Design and develop training material using a wide range of learning modalities including Instructor-led training, web-based training, virtual training, simulations, facilitator and participant guides, and performance support materials by applying advanced adult learning theories to accelerate learning.
o Collaborate effectively with Subject Matter Experts (SMEs), team leads, media and technology teams and other identified stakeholders to support iterations/improvements to the learning material for improved business outcomes.
• Identify various visualization elements to enhance the training material and support the Media/Graphics Design team by providing detailed visualization notes.
• Prepare instructor/facilitator guides for Instructor Development Workshops, Train the Trainers etc.
• Provide support in developing standards and templates for the proposed learning solution.
• Perform quality checks on the training deliverables to meet the standard quality benchmarks.
Experience: • 3-5 years of experience in instructional design, content development with an understanding of training and design strategy.
• Experience in gathering and understanding source content to create engaging courses based on the target audience.
• Experience in applying proven learning methodologies and emerging technologies for adult learning.
• Expertise in industry standard design/rapid authoring tools such as Articulate / Captivate / Lectora / Camtasia and SAP Enable Now / WalkMe etc. and be comfortable with client proprietary authoring tools (The candidate should be aware of the technical functionalities and limitations of these tools.)
• Experience in working with global teams.
Key Competencies and Skills:
• Ability to design and develop new age learning modalities, such as gamified learning, microlearning, mobile learning would be an added advantage.
• Ability to write clear and measurable learning objectives.
• Ability to write content and assessment questions mapping to the learning objectives.
• Ability to visualize the training content to help retain information through visual clues and add value to the instruction.
• Ability to prioritize and manage the assigned tasks and meet the desired milestones.
• Ability to thrive in a fast-paced, project-driven environment.
Soft Skills:
• Strong analytical skills
• Integrated business perspective
• Business acumen
• Communicate effectively in visual, oral and written form.
• Good communication and interpersonal skills
• Cross cultural competence
Qualifications
• Education- Graduate/Post Graduate preferably with a background in HR/Learning
• Professional Background - Desirable - MA/Diploma in Instructional Design or MA in Learning Sciences, MBA
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