Therapy Business Manager GI Maxima

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• As a Therapy Business Manager you will be responsible for developing and implementing all sales strategies in the assigned market.
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• Further you will drive primary and secondary sales, ensure brand presence in the assigned market and manage the distributor network to achieve desired sales/business objectives.
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Roles and Responsibilities in detail

Business generation & development:

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• Achieve monthly, quarterly, half yearly and yearly sales target by promoting company s product ethically to customers as per the business plan
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• Having science-based discussion with doctors and chemists for promotion of product in clinic and at chemist place
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• Organizing Camps (CME) as per the division strategy and customer needs
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• To plan and conduct merchandising and sampling activity as per Division strategy
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• Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre-determined intervals, effective in clinic / trade promotion and share feedback with the company
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Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows:
a. 100% coverage of Doctors.
b. Customer Call average as per the customer management plan of the division / therapy.
c. Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division.

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• Prescription audit for Abbott brands and other competitors brands
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• To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format.
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• Identifying potential town and appointing distributor and customers (trade) in line with business philosophy
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Brand Management:

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• Ensuring the visibility of Abbott brands on retailers outlet as a part of brand promotion strategy
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• To carry out activities across trade and clinics for brand visibility
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• To plan and attend Retail meets, Market Blitz etc. for sales growth
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Generate POBs for Abbott brands as per the business plan

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• Recommend appointment of a party as a distributor after evaluating its commercial standing, credit worthiness and personal assets.
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• Ensure that stock and sales statements have been sent by the distributors on due dates
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• Ensure that the claims of the distributors are settled by company within specified time limits
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• You are manager of the company in your territory and will be authorized to build company s reputation in your territory.
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