Category Trade Shopper Marketing Manager

468881

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

You are responsible for

• Defines with Consumer Marketing leader local shopper activation planning and makes it customer specific (delivers input to Integrated Key Account plan incl. Local Shopper Activation Plan), in line with overall Local Marketing Activation plan (LMAP)

• Initiate and realize local or regional trade marketing actions and promotions on the basis of the recommendations, in order to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution channel.

• Define and formulate observations and recommendations for new activities through analysis of sales data and through monitoring the success of the trade marketing activities. Defines requirements for the shopper research (execution in I&A)

• Manages performance of P-spend, within the framework of the integrated A&P and trade spend planning to deliver effectiveness for in-store activation, both on- and offline.

• Implement, maintain and improve trade marketing tools, allocate the necessary budget and guard the service level agreements with the supplier (manage the local supplier roster in close collaboration with procurement)

• Closely cooperate with Sales Leader in the Market to realize sales targets at key customers, and provides input for local channel Strategy

• Optimizes (offline/online) shelve (portfolio, price points, promotions), owning instore and online excellence execution to drive brand preference, increase conversion and basket size

• Developing and executing integrated management framework of attracting, training, motivating, and retaining promoters and merchandisers. Responsible for retail training, customer POS and conceptual selling (trade decks, etc)

• Manages category captainships or advisor-ships

To succeed in this role, you’ll need a customer-first attitude and the following

 Typically requires professional education in Sales or Marketing and previous working experience

 Certified LEAN Basic

Interested candidates Click on below link Apply Online and you will be redirected to Career Page of Company or Career url.

Koninklijke Philips N.V., commonly shortened to Philips, is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, it has been mostly headquartered in Amsterdam, though the Benelux headquarters is still in Eindhoven.