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Seo Specialist

1 year ago   Public Service   Chennai   107 views Reference: 28253
Job Details
  • Conduct comprehensive site auditing and proactively identify on-page and technical SEO opportunities.
  • Document recommended solutions and work with development team to advise on implementation
  • Manage and review link structuring, canonicalisation, schema markup, cannibalization and core-vitals elements
  • Monitor crawl/indexation and uncover and troubleshoot any issues that arise
  • Develop optimization strategies that increase the company's search engine results rankings
  • Experience with SEO industry programs, such as Google Analytics
  • Research SEO keywords to use throughout the company's website and marketing materials
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Monitor daily performance metrics to understand SEO strategy performance
  • Backlink building techniques
  • Efficiently communicate with other marketing professionals to align goals
  • Collaborate with others within the Product/Marketing department to manage SEO strategy
  • Update content and website links for maximum optimization and search engine rankings
  • Understanding of search engine algorithms and ranking methods
  • Knowledge of keyword research and keyword tracking tools
  • Familiar with tools such as Google keyword planner, Webmaster, Google Analytics etc.
  • Comfortable analyzing high volumes of data on a daily basis
  • Able to complete competitive analysis of other companies within the industry
  • Technical SEO experience (Website architecture, 301 redirects, Robots.txt best practices, Sitemaps, etc)
  • Knowledge of HTML Semantics, Image optimization techniques
  • Understanding of DOM and Server Side/Browser(Client) Rendering
  • HTML, CSS, JS knowledge
  • Experience with Core-vitals
  • Experience with Rich Text, Schema JSON, XML, Open Graph Tags
  • Strong experience with Google Tag Manager, Analytics, and Search Console such as setting up event tracking, filters, and segmenting data
  • Understanding of Web Crawlers, Social Engine Bots, etc
  • Good Writing & Speaking skills
  • Understanding of Mobile Responsive Design Practices, Breakpoints
  • Ability to analyze & adopt local / International trends for Building General & Localized SEO strategies for the company.
  • Set measurable goals that demonstrate improvement in marketing efforts

Desired Candidate Profile

  • 3-5 years of experience with Google AdWords, and Google analytics.
  • 3-5 years of professional SEO experience
  • Demonstrated track record of running paid search accounts, paid social accounts, and re-targeting efforts
  • Experience in tracking email campaign metrics (delivery, open, click-through rates)
  • Strong understanding of business metrics, digital KPIs, and data interpretation skills.
  • Excellent research, analytical processing, website analysis, and keyword optimization
  • Familiarity with survey tools, CRM programs, and databases.
  • Knowledgeable in Google Webmaster Tools, Search Console, Google Analytics, Google Adwords, Google Data Studio
  • Google Adwords and Analytics Certified is an advantage

Please contact MS Deepakarasavi HR 'Mobile no' given below.

Company Description
Digispoc is startup with a collective experience over 20 years. We deliver domain driven technology solutions in the Healthcare, FinTech and Edu-Tech Services sector. Our solutions are based on an understanding of our clients specialised needs. From defining an outcome to a successful closure, we help them establish strong footholds in the changing global economy. Our experts, with many years of industry experience keep us informed and willing to change with the times. Our offerings are built for an expanding workspace and strive to manage by exception to improve operational efficiency.