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Senior Executive

3 years ago   Marketing & Communication   Bengaluru   416 views Reference: 11516
Job Details

Roles and Responsibilities

- Manage execution and optimization of SEM and Retargeting campaigns across different
categories of Flipkart
- Manage Campaign creation, optimization, reporting and analysis across SEM &
Retargeting Channels
- Drive marketing campaigns on Google and Facebook targeted to relevant audience
cohorts basis category affinity and business objectives
- Drive performance marketing efficiencies through continuous A/B testing, creative &
audience experiments, testing of new formats on Google and Facebook
- Automate processes to streamline Reporting and Analytics activities for the channel
- Build and share campaign reports with the Marketing and Category teams.
- Share regular insights on individual campaigns performance
- Coordinate with Tech and Analytics teams for any AdTech requirements.
- Coordinate with external Retargeting Partners to manage campaigns and reporting

Desired Candidate Profile

- 2-3 yrs experience in Digital Marketing (Google & Facebook) for Campaign
management & optimization.
- 1-2 yrs of Hands-On experience in running SEM campaigns (Text/PLA) on Adwords and
Facebook (Conversion/Catalogue Sales/Traffic) campaigns through Ads Manager
- Prior experience of using Omniture for data analysis is preferred.
- Experience in handling large-scale campaign creation and optimization in
Performance/Digital Marketing.
- Prior experience in automating reports through excel/scripts is preferred.

HIRING ONLY FROM E-COMMERCE BACKGROUND(COMPANIES)

Perks and Benefits

Salary upto 5.5LPA.

Contact - Deepika Bharath - HR

This is a walk-in to proceed further contact HR at the venue on date and time mentioned.

Company Description
Ndia's biggest online store for Mobiles, Fashion (Clothes/Shoes), Electronics, Home Appliances, Books, Home, Furniture, Grocery, Jewelry, Sporting goods, ...