Senior Digital Marketing Manager

DigiDarts Marketing

We are seeking an experienced Senior Digital Marketing Manager to join our team & drive performance for our key accounts. The ideal media manager will lead the planning, campaign management, reporting and analysis for all Paid Digital Campaigns. The candidate should be able to identify and implement strategies for increasing conversions through different paid marketing channels. Should have a good hand in managing multiple accounts and proven deliverables as required.

Key Responsibilities:

• Campaign Management & Performance:
  • Manage, review, and perform daily account responsibilities associated with Google Ads, Facebook Ads, LinkedIn Ads and other media platforms for a variety of clients.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Coordinate with the copywriters & graphic designers to provide creative copy suggestions and graphical ad templates.
  • Manage Display network placement lists on Google Ads and through other contextual advertising/native platforms (Taboola, Outbrain).
  • Provide recommendations and execute strategies to achieve clients targets like ROAS, CAC & CPL
  • Communication to team and management on project development, timelines, and results.
  • Provide oversight and work closely with the other team members to meet client goals.
  • Coordinate with the growth team to provide media account audits of prospects and create media plans accordingly.
  • Coordinate with the account management team to create monthly media plans and reports for smoother client management.

• Attribution & Reporting:
  • Identify gaps within the client-agency process and solve them to retain the client.
  • Collaborate with media managers to achieve better results.
  • Closely work with the Growth team to upsell our services to our clients.
  • Constantly gathering feedback from the client and discussing internally to conclude what new services we can offer.

• Team Management & Training:
  • Identify knowledge gaps within the team and develop a plan to fulfil them.
  • Recruit account managers, set objectives, train and coach, and monitor performance ensuring assigned tasks and responsibilities are fulfilled.
• At least 4 years of relevant experience in an agency or brand-side.
• Working knowledge of digital marketing concepts tools & trends.
• Excellent communication, interpersonal, and organisational skills.
• Superb leadership ability.
• Working knowledge of Microsoft Office/Google Sheets.
• Prior digital marketing agency experience will be preferred.

Contact - Kavyanka Khanna Please contact the HR on the mobile number mentioned below.

Digidarts is Indias Pioneer 360 Full-funnel Performance Marketing Agency.The digital marketing agency has 7+ years of expertise in performance marketing, app marketing & e-commerce marketing.The performance marketing agency has won several awards for user acquisition, user activation and re-engagement. Some of their clients include Meesho, Asics India, DealShare, Otipy, Flexnest, Yale India, etc.