The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading FMCG (Fast Moving Consumer Goods) conglomerate with strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. The Group continues to build successful brands across diverse business categories to delight the consumers, while the undeterred pursuit for Quality & Innovation ensures consumer loyalty and satisfaction.Guided by a clear set of values and built on a strong foundation of collective good, Corporate Social Responsibility is an integral part of the Groups business objectives. The Group works on projects across the country to achieve this objective with a focus on critical areas such as Water, Livelihood and Education. These initiatives have a transformational impact on communities. Active participation from stakeholders is sought, while creating awareness and during the implementation to ensure long term sustainability of the projects. Future-focused, the Group has been steadily expanding its green initiatives, including Energy and Water Conservation, to reflect its response to what the world needs and its own role as a committed corporate citizen.The Groups portfolio is extensive and diverse with presence in Mouth Freshener, Food and Beverage, Confectionery, Hospitality, Agri, Luxury Retail, Tobacco businesses and also has other investments. Starting from the core business of Flavours and Fragrances, the first step was creation of a masterpiece, BABA, Indias first branded chewing tobacco. That was the beginning of the success story and since then it has maintained its market leadership in the chewing tobacco segment with brands BABA and Tulsi.